Manager, Digital Media Strategy

Job Summary:

WHO ARE WE
Live Nation Entertainment is the worlds leading live entertainment company comprised of global market leaders: Ticketmaster Live Nation Concerts and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40000 shows and 100 festivals annually for nearly 4000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information visit .

WHO ARE YOU
Passionate and motivated. Driven with an entrepreneurial spirit. Resourceful innovative forward thinking and committed. At Live Nation Entertainment our people embrace these qualities so if this sounds like you then please read on!

THE ROLE
The Manger Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team. Responsibilities include developing performance-based media strategies leveraging data and research to build optimal multi-faceted media plans and coordinating with internal stakeholders and digital channel partners in a fast-paced results-oriented environment. Must have a knack for analyzing data thinking creatively developing innovative media strategies and client management. This role will primarily work on Las Vegas Residencies Comedy tours and other non-music campaigns.

WHAT THIS ROLE WILL DO
Leadership/Management Skills

• Sufficiently manages at least one other person

• Provides mentorship training and meaningful growth to the team

• Exemplifies best practices via training and onboarding

• Establishes a strong rapport with department and line of business counterparts (e.g. Analytics Product Operations Channel teams etc.)

Media Planning and Execution

• Power user of fan profiles and all media data and tools at our disposal

• Works closely with Associate Director to ensure plans across all events are leveraging best practices and learnings

• Assists with any budget allocation work

• Actively identifies cross-media optimizations while also taking into account the larger business story

General Knowledge

• Construct publisher recaps trends and POVs upon request

• Shares best practices regularly

• Proactive thinking and identifying how we can do things better

Communication

• Communicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends

WHAT THIS PERSON WILL BRING

• 5 years experience in Digital Media (offline media experience is a plus)

• 1 years experience in People Management

• In-depth understanding of media planning negotiation and performance analysis

• Knowledge of media landscape and how channel mix impacts goals of overall media plan

• Experience across digital media including knowledge in Paid Search Social and Programmatic; agency experience highly preferred
  o Social Platforms (Facebook/Instagram Snapchat TikTok)
  o DSPs (Googles DV360 The Trade Desk)
  o Paid Search (Google Ads SA360)
  o Digital ad trafficking tools (Campaign Manager/DCM etc.)

• Working comprehension of strategy development and required media math

• Strong degree of accuracy and attention to detail

• Ability to thrive in a very fast-paced environment with high volume

• Proven record of effectively managing large budgets driving quantifiable results

• Proficiency in Microsoft Excel including advanced formulas pivot tables and vlookups

• Excellent verbal and written communication skills

• Ability to maintain efficient communication across different teams

BENEFITS & PERKS

Our motto is Taking Care of Our Own through 6 pillars of benefits:

• HEALTH: Medical vision dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

• YOURSELF: Free concert tickets generous paid time off including paid holidays sick time and personal days

• WEALTH: 401(k) program with company match stock reimbursement program

• FAMILY: New parent programs including caregiver leave and baby bonuses plus fertility adoption foster or surrogacy support

• CAREER: Career and skill development programs with School of Live tuition reimbursement and student loan repayment

• OTHERS: Volunteer time off crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience talent and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations Live Nation also wishes to participate in a timely good faith interactive process with a disabled applicant or employee to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.

#LI-JA2

#LI-GV1

#LI-HYBRIDLOSANGELESCA

The expected compensation for this position is:

** Pay is based on a number of factors including market location qualifications skills and experience.