Join our teams of enthusiasts: Global Digital Strategy Lead
Join our teams of enthusiasts: Global Digital Strategy Lead
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Job Description
Company Overview:
ABOUT CANAL
Founded as a French subscription-TV channel 40 years ago CANAL is now a global media and entertainment company. The group has 26.9 million subscribers worldwide over 400 million monthly active users on its OTT and video streaming platforms and a total of more than 9000 employees. It generates revenues in 195 countries and operates directly in 52 countries with leading positions in Pay-TV in 20 of them. CANAL operates across the entire audio-visual value chain including production broadcast distribution and aggregation.
CANAL has also significant equity stakesacross Africa Europe and Asianamely inMultiChoice(the Pay-TV leader in English and Portuguese-speaking Africa)Viaplay(the Pay-TV leader in Scandinavia) andViu(a leading OTT platform in Southern-Asia). STUDIOCANAL (a CANAL Company)
STUDIOCANAL CANALs in-house studio is one of Europes leading film and series studios with worldwide production and distribution capabilities. It operates directly in nine major European markets including Austria Benelux Denmark France Germany Ireland Poland Spain and the United Kingdom as well as in Australia and New Zealand and offices in the United States and China. STUDIOCANAL finances produces and distributes 80 films per year. It owns one of the most prestigious catalogues in the world and the largest catalogue of European titles boasting more than 9 400 titles from 60 countries. With a catalogue spanning 100 years of film history STUDIOCANAL has invested close to 25 million euros into the 4K restoration of nearly 1 000 classic feature films over the past 7 years. STUDIOCANAL alsoproduces over 15 serieseach year including local creations and premium international co-productionsand distributes its scripted productions andCANAL Originals globally(2000 hoursof current and library content in distribution). Projects are produced in-house by STUDIOCANAL or through its worldwide network of production companies including 2e Bureau STUDIOCANAL Original Flab Kissman Pernel and Upside in France; Birdie Pictures Red Production Company Urban Myth Films Strong Film & Television and Sunny March TV in the UK; Bamb Producciones and Te Espero en Marte in Spain; Lailaps Films and STUDIOCANAL Series in Germany; Opus TV in Poland; Sam Productions in Denmark; Dingie in Belgium; and The Picture Company in the United States. is an equal opportunity employer. Beyond our passion for Film and TV we celebrate diversity and are committed to creating an inclusive environment for all employees without regard to gender race religion or belief marital or civil partnership status disability age sexual orientation pregnancy or maternity. STUDIOCANAL as a whole are invested in ensuring equality and inclusivity for all and offer many opportunities through our D&I Committee and Employee Resource Groups to allow all employees to bring their full selves to work and to contribute to the companys ethos and values.
Role Overview:
We are looking for a strategic and collaborative Global Digital Strategy Lead to join our Global Creative Marketing team. This role will give you a great opportunity to shape the digital footprint of our international film releases driving innovative strategies from production through to global distribution. Youll play a key role in shaping how audiences connect with our stories driving creative ideas sparking engagement and working across markets to bring campaigns to life online.
Key Responsibilities:
Audience & Platform Strategy:
- Define digital positioning for our international slate aligning platform strategies with audience behaviours across global markets.
- Lead audience segmentation and behavioural analysis to identify key demographics and content preferences.
- Deliver insights through competitor benchmarking and social trend analysis to guide campaign direction.
- Develop platform-specific strategies and messaging frameworks tailored to audience segments and channel conventions.
Creative Ideation & Content Strategy:
- Translate campaign pillars in to engaging digital content strategies across global and local social channels.
- Provide creative inspiration and format recommendations aligned with character themes and narrative arcs.
- Generate ideas for Content Days and reactive content that taps in to real-time trends and audience sentiment.
- Support influencer marketing by identifying relevant creators and proposing platform-appropriate excutions.
Stakeholder Liaisons
- Collaborate with internal teams including Global Marketing Publicity and Distribution to coordinate campaign execution and asset launches.
- Guide local digital teams with strategic direction ensuring alignment with global objectives and sharing performance insights.
- Act as primary contact for third-party distributors especially US-based partners to ensure strategic alignment and campaign clarity.
- Facilitate regular communication across territories and external partners to coordinate creative influencer and digital activations.
Essential Skills Knowledge & Experience:
- 7 years in digital marketing social strategy or content leadership roles (preferably within entertainment or media).
- Proven ability to develop and implement global digital and social strategies across the full lifecycle of film releases.
- Experience working on global campaigns across international teams and territories.
- Strong understanding of audience segmentation platform behaviour and digital positioning.
- Ability to translate insights into actionable recommendations and to provide creative direction and guidelines for local market adaptation.
- Skilled in competitor analysis social trends tracking and performance reporting.
- Strong interpersonal skills to guide and support internal teams including senior execs.
- Familiarity with influencer marketing and digital partnerships.
- Up-to-date knowledge of social media innovations platform updates and emerging tools.
Required Experience:
Exec
Employment Type
Full Time
