Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics)
Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics)
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1 Vacancy
Job Description
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
The Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics) will play a critical role in expanding our Marketing Measurement and Analytics capabilities by leveraging advanced analysis techniques to deliver actionable insights build scalable reporting support experimentation ensure data quality and unlock new data solutions that guide media strategy and optimization. This role sits within the Channel Analytics team while closely partnering with Media Strategy Activation and Creative stakeholders.
Key outcomes for this role include the ability to execute roadmap initiatives ensure data accuracy and improve marketing efficiency and effectiveness through technical expertise in data exploration analysis and storytelling. Success will be measured by the analysts ability to identify trends and opportunities expand support across marketing functions and drive the implementation of measurement capabilities that enhance insights and overall marketing performance.
Key Responsibilities:
- 20% Serve as primary point of contact for marketing competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities strategic initiatives and analytics needs.
- 20% Leverage available resources to analyze data identify opportunities to improve THD and marketing business and present results to affected marketing team members business partners and leadership.
- 20% Work on Marketing special projects including process improvement process tool development and marketing campaigns as directed.
- 20% Partner with IT Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
- 20% Design develop and distribute key reports for the marketing organization. Identify opportunities for improvement including new data sources enhanced KPI and better visualizations.
Direct Manager/Direct Reports:
- This position typically reports to Manager Analytics
- This position has 0 direct reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel required
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.
- Advanced experience with SQL Tableau and Excel (Python experience a plus).
- Proven ability to quickly retrieve manipulate analyze and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.
- Experience working with marketing data (KPIs campaign structures URL tracking platform reporting) and understanding of conversion funnels attribution and marketing channels.
- Hands-on experience with Paid Search Paid Social and other marketing platforms.
- Experience running A/B tests and applying testing best practices.
- Familiarity with Adobe Analytics Google Analytics or similar tools.
- Experience collaborating in agile/project workflows (e.g. Jira) and contributing to data documentation.
- Proficient in PowerPoint with strong skills in data storytelling visualization and presenting insights to stakeholders.
- Excellent verbal and written communication skills with the ability to prepare clear concise and leadership-ready documents.
- Demonstrates proactive problem-solving a collaborative team mindset and accountability for delivering high-quality work.
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 3
Competencies:
- Action Oriented
- Collaborates
- Communicates Effectively
- Customer Focus
- Drives Results
Required Experience:
Senior IC
Employment Type
Full-Time
