Search Engine Marketing Specialist
Search Engine Marketing Specialist
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1 Vacancy
Job Description
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. Were proud to offer many development and advancement opportunities to our nearly 50000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Work Shift:
8 Hours - Day Shifts (United States of America)Scheduled Weekly Hours:
40Salary Range: 26.00 - 41.50Union Position:
NoDepartment Details
Summary
Search engine marketing (SEM) specialists are responsible for planning implementing and managing the organizations overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content products or services. SEM Specialists analyze research data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.Has proven experience and success managing PPC campaigns across Search Ads 360 Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI.
Job Description
Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis experimentation or A/B testing. Performs ongoing paid keyword discovery expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing conversion and online customer acquisition. Understanding of trends and best practices in search engine marketing bid management tools(SA360) call tracking tools (DialogTech/Invoca Marchex) digital enterprise analytics tools (Google Analytics Datorama) and SEO/SEM optimization tools (Google Search Console Conductor Ahrefs SEMrush Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
Qualifications
A Bachelors degree in marketing communications computer science business information systems programming statistics or a closely related field is required.Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application please call 1- or send an email to
Required Experience:
Unclear Seniority
Employment Type
Full-Time
