Senior Manager Marketing Management (Consumer Healthcare)
Senior Manager Marketing Management (Consumer Healthcare)
Posted on :
28-08-2025
Employer Active
1 Vacancy
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Job Description
Job Summary
Oversee and lead the development of marketing plans budgets product communication promotion activation and reporting to achieve business objectives
General Responsibilities
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources where applicable
- Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies
- Lead development of marketing budgets and ensure alignment to clients needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances
- Manage analysis and evaluation of market trends consumer behavior competitor activities etc. Guide prioritization of marketing plans according to changing markets and competitive conditions
- Define overall promotion objectives strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities
- Strategize product communication activities launches exhibitions media relations activities etc. to drive awareness of products/services
- Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making
- Lead business planning with internal/external stakeholders (e.g. sales) in budgeting marketing strategy development etc. to align to business priorities. Advise stakeholders on market sentiments
- Manage ongoing relationships with external vendors and agencies (e.g. event organizers advertising agencies etc.) to ensure smooth execution of marketing activities
Functional Skills and Knowledge
- Demonstrate sound knowledge and understanding of the business and industry
- Demonstrate sound knowledge in the companys products/services and application of marketing principles/practices
- Demonstrate advanced research and analytical skills
- Demonstrate proficiencies in office productivity tools (e.g. Excel Word and PowerPoint)
- Demonstrate fluency in English (both written and spoken)
Education
- Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline
- Masters in Marketing/Economics/Business Administration will be an added advantage
Required Experience:
Senior Manager
Employment Type
Full Time
Key Skills
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