Acquisition Marketing Manager
Acquisition Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometrys digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Reporting to the Director of Marketing you will be a key player in growing Thomass network of advertisers in our B2B digital marketplace. This role will lead the acquisition marketing strategy for Thomasnet driving new advertisers (suppliers) to our industrial manufacturing marketplace and marketing services platform. Youll play a critical role in expanding the number of advertisers on our platform helping both businesses grow and users find the ideal suppliers.
Responsibilities:
- Create optimize and evolve marketing strategies to acquire net-new suppliers and grow their presence on Thomas. Own the full funnel from prospect to conversion.
- Identify the target audience and assess effective outreach strategies and channels.
- Lead the planning and execution of integrated marketing campaigns including the development of new campaigns landing pages and multi-channel marketing efforts.
- Collaborate with the content marketing team to develop the content supporting campaigns and performance media team to develop new channels and iterative improvement.
- Manage and execute on a monthly and annual supplier communications and promotion calendar.
- Work with cross-functional teams to develop a budget execute campaigns and measure results.
- Analyze marketing campaign performance including email metrics conversion and retention to understand effectiveness and ROI.
- Achieve campaign objectives and KPIs and develop a strategic plan to deliver.
- Leverage software tools (HubSpot Salesforce Excel PowerPoint etc.) to inform a data-driven approach in all that we do.
- Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience.
- Collaborate with marketing partners and marketing operations to execute on campaigns and strategy with a deep understanding of lead flow strategy for lead follow-up and funnel reporting.
- Partner with and serve as a stakeholder for the sales team specifically the SDR Manager and VP of Sales.
- Provide sales enablement copywriting/outlining to support the sales team.
Qualifications:
- 7 years of relevant experience in advertiser-side marketing preferably in a digital marketplace and/or B2B setting
- BA/BS degree with a strong academic record
- Proficiency with HubSpot Excel Salesforce PowerPoint (and Google Docs equivalents) Looker
- Experience executing customer marketing plans in a digital marketplace
- Experience working cross-functionally with operations sales product and services teams
- Excellent communication writing and presentation skills with high attention to detail
- Demonstrated ability to define/undertake work assignments with minimal supervision
- Data/ROI driven and not afraid to own their own revenue related KPIs
- History of teamwork and willingness to roll up ones sleeves to get the job done
- Solid experience in project management skills with ability to organize and prioritize
- Experience identifying customer success stories and execution of campaigns to promote them
- A willingness to think creatively test frequently and learn from failure
#LI- Hybrid
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Required Experience:
Manager
Employment Type
Full Time
