Marketing Senior Manager, Consumer – Bone Health (Remote)

Specific responsibilities will include:

• Translate brand positioning and core audience insights into campaign-level messaging and storytelling.

• Partner with creative agencies and internal teams to develop and produce compelling campaigns across consumer audiences through the development of breakthrough creative assets in both traditional and digital channels

• Manage day-to-day oversight of agency partners to ensure quality and on-time delivery and hold them accountable to agreed upon budgets timelines and standards.

• Collaborate with internal sourcing partners and production teams to oversee shoot planning talent selection location approvals and logistics.

• Manage the internal legal regulatory and medical review and approval of new materials to enable responsible and compliant consumer communications.

• Serve as the teams lead for multicultural insights and strategy ensuring all messaging and creative assets reflect cultural nuance and relevance while tailoring campaigns for key multicultural segments.

• Work closely with the brand media lead to ensure campaign creative and messaging is pulled through across all media CRM digital and point-of-care channels

• Form and maintain strong partnerships with cross-functional business partners including HCP marketing Access Corporate Communications Operational teams and Business Analytics & Insight to ensure synergy with messaging for healthcare professionals and consumers.

• Collaborate with the other brand team partners to ensure alignment to tactical development in a manner that provides the optimal customer experience.

• This position will not be responsible for management of direct reports. However it will require agency management and cross-functional team leadership.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or Agency Management experience

Or

Masters degree and 4 years of Marketing and/or Agency Management experience

Or

Bachelors degree and 6 years of Marketing and/or Agency Management experience

Or

Associates degree and 10 years of Marketing and/or Agency Management experience

Or

High school diploma / GED and 12 years of Marketing and/or Agency Management experience

Preferred Qualifications:

• Strategic thinking leadership collaboration and the ability to serve as a true champion for the consumer.

• Prior marketing and/or agency experience in healthcare

• Strong marketing competence with a solid grasp of marketing strategy market research segmentation brand positioning and tactical plan development.

• Demonstrated strength in analytics to translate data into insights and indicated actions.

• Strong understanding of inclusive marketing and cultural relevance in content

• Hands-on experience with TV/OLV creative development and production in partnership with agencies plus exposure to media trafficking requirements and asset delivery workflows

• Ability to manage agency relationships feedback loops budget and timelines

• Familiarity with MLR processes and requirements that impact consumer marketing strategies.

• Ability to successfully run multiple projects and resources concurrently on time and on budget.

• Strong self-starter problem-solver ability to manage multiple priorities and deadlines simultaneously in a cross-functional team-based environment

• Ability to build positive relationships and collaborate effectively in a matrix organization.

• Commitment to an empowered and fun team culture

• Ability to exercise excellent judgment and live up to the highest ethical standards.

• Excellent written and verbal communication skills.

• Requires approximately 20% travel

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen application deadline is 9/30 for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.