Manager - Programmatic
Manager - Programmatic
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Job Description
About WPP Media
WPP is a creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where the media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what helps us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Reporting of the role
This role reports to the Associate Director - Programmatic
3 best things about the job:
- You will be the owner oftransforming the agencys digital media buying from manual insertion order to data and technology-driven buying generating higher ROI for clients and higher revenue/margin.
- Its Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers vendors and start-ups creating disruption to traditional way of doing business
- Working with cross-functional teams to drive efficiently and automation at scale.
In this role your goals will be:
In 3 months:
- Bed down and understand the programmatic setup across the business
- Build out a roadmap for what is required to grow the programmatic buying business moving forward
In 6 months:
- Participate in business proposals leading the programmatic element and supporting in group pitches.
- Ensure that we offer a coordinated and integrated operation with the wider business
- Isolate new business prospects and help grow revenue for existing clients
In 12 months:
- Establish your position as a thought leader with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
- Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients
What your day job looks like in WPP Media:
- Develop strong relationships with counterparts in WPP Media regional teams (Europe U.S. Asia)
- Lead the training and growth of your local programmatic team
- Enforce DV360 and TrueView best practices with a focus on platform expertise consistency and quality of work delivery
- Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output
- Serve as point of escalation for your team and take ownership of resolving challenges
- Provide career development and coaching for your team
- Line manages 2-5 direct reports with as many as 10 indirect reports
- Provide timely and actionable feedback to the team to aid in their development improvement and progress. Provide awareness and recognition for jobs well done
- Provide support to capacity planning & resource management for the team
- Present strong and effective communication across all levels
What youll bring:
- Working experience in Agency Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
- Existing relationships with publishers programmatic product partners as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertisers inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
Minimum qualifications:
- 3yearsprofessional experience with digital media preferably within a media agency/trading desk
- Experience in Google Marketing Platform (DV360 CM GA360).
- Experience in top AdTech & MarTech platforms.
- Experience in Client Decks Programmatic Strategy New Pitches etc.
- Hands on experience and knowledge on programmatic platforms.
- Clear thought process & strategy to build on existing businesses.
- Competent in all Microsoft office software
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Required Experience:
Manager
Employment Type
Full-Time
