Senior Social Media Executive (Campaigns and Coverage)
Senior Social Media Executive (Campaigns and Coverage)
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
What the Role Covers
Ad Hoc Campaign Development & Execution (65%)
- Lead the ideation and execution of ad hoc social media campaigns ensuring alignment with brand objectives.
- Develop pitch materials to sell campaign ideas including message houses content strategies and creative direction.
- Craft and oversee social media contentstatic posts carousels Stories and Reels/TikToksensuring each piece fits the campaign vision and platform best practices.
- Develop content concepts shot lists and scripts for Reels/TikTok to ensure high-quality storytelling and engagement.
- Coordinate and guide content production teams from initial concept to final execution.
- Monitor campaign performance analyze results and optimize future efforts based on insights and learnings.
Creator Outreach Briefing & Material Development
- Identify and filter appropriate creators or KOLs who align with the campaigns objectives and brand voice.
- Develop creator briefs and guide them in producing content that meets client expectations.
- Ensure creator-generated content is brand-aligned engaging and meets platform best practices.
- Manage ongoing communication and partnerships with creators throughout the campaign.
Event Coverage & Content Creation (10%)
- Cover approximately five (5) key events annually capturing real-time content for IG/FB Stories Event Recap Reels and static posts.
- Conduct on-site shooting and interviews ensuring engaging and brand-aligned storytelling.
- Manage post-event content creation including editing or guiding editors to produce high-quality recap videos and social media posts.
- Travel may be for event coverage including overnight stays for locations outside Metro Manila.
Assist in Project Pitches Social Media/KOL Research
(25%)
- Pitch Deck Support Gather industry insights design slides and structure presentations to highlight social media strategies and ROI.
- Keyword Research Identify trending and high-impact keywords for organic and paid campaigns using SEO tools.
- Competitor Analysis Track competitor content engagement and ad strategies to refine social media approaches.
- Trend Monitoring Use social listening tools to spot emerging trends hashtags and audience conversations.
- Performance Insights Analyze past campaigns and competitor success to optimize future strategies.
Required Skills & Expertise
- Social Media Strategy & Campaign Development
- Content Production
- Creator & KOL Management
- On-Site Event Coverage
- Client Communication & Relationship Management
- Video Editing & Direction
- Performance Tracking & Optimization
Required Experience:
Manager
Employment Type
Contract
