Lifecycle Marketing Manager

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

This role can be based in San Francisco Mountain View New York or Chicago.

We are seeking qualified candidates for the role Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn this role youll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels.

Responsibilities: 

• Define and implement world class education engagement and retention programs for LinkedIn Ads customers leveraging multiple digital channels 
• Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times all at scale 
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers including developing shared metrics and outcomes 
• Develop and implement campaign strategy (objective audience message channel etc.) including defining targeting building campaign assets and working with LinkedIns Marketing Operations team to launch in one or more channels. 
• Measure and optimize Lifecycle Marketing impact by defining the KPIs setting goals and analyzing performance in alignment with Sales teams objectives 
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders 

Qualifications :

Basic Qualifications: 

• 5 years of experience in Lifecycle Marketing Customer Engagement or related roles
• 5 years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads 
• 2 years of experience partnering with Sales and Sales Operations team to develop shared motions messaging and metrics

Preferred Qualifications: 

• Prior experience in the Ad Tech industry with a deep understanding of digital advertising platforms and customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels including email and LinkedIn Ads
• Familiarity with trigger-based campaign design including audience segmentation behavioral targeting and lifecycle automation
• Experience working in fast-paced cross-functional environments with a focus on experimentation and continuous optimization
• Passion for customer education and retention with a creative mindset for delivering value at scale
• Demonstrated success in collaborating with Sales and Sales Operations to align messaging develop shared goals and drive customer retention
• Strong communication skills with experience presenting strategy and performance insights to senior stakeholders across Marketing Product and Sales
• High level of business acumen with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Suggested Skills:

• Communication
• Business Acumen
• Cross Functional Collaboration
• Campaign Design & Operations
• Influence for Impact

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100000 to $156000. 

Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include an annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

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No

Employment Type :

Full-time