Marketing Director #ESF2497
Marketing Director #ESF2497
Posted on :
14-08-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 120000 - 140000
Vacancy
1 Vacancy
Posted on :
14-08-2025
Job Description
Competitive compensation and benefits package
Creative collaborative and passionate team environment
Opportunities to shape the future of a respected brand in the imaging industry
Access to the latest photographic tools and technology
What you will be doing:
- Develop and lead the company’s overall marketing strategy ensuring alignment with business objectives brand positioning and sales goals.
- Oversee all aspects of digital marketing including SEO/SEM paid media social media CRM/email marketing content strategy and website performance.
- Lead the creation and execution of product launch campaigns promotional programs and dealer marketing support.
- Manage brand communications visual identity and messaging across all touchpoints.
- Collaborate with product management sales and creative teams to ensure cohesive messaging and integrated go-to-market planning.
- Analyze market trends competitive landscape customer insights and campaign performance to optimize strategy and ROI.
- Build and maintain strong relationships with key retail partners media influencers and trade event organizers.
- Lead trade show and event planning including participation in key national shows and other industry events.
- Manage internal and external resources including marketing staff agencies contractors and creative vendors.
- Define KPIs and marketing dashboards; report performance and progress to senior leadership.
- Oversee marketing budget ensuring cost-effective investment in growth and brand-building initiatives.
Experience you will need:
- Bachelors degree in Marketing Communications Business or related field (MBA preferred).
- 3-5 years of progressive marketing experience including at least 3 years in a senior leadership role.
- Deep knowledge of the photography industry including cameras lenses accessories and consumer trends.
- Expertise in digital marketing platforms and analytics tools (e.g. Google Ads Meta HubSpot GA4 Shopify Mailchimp etc.).
- Strong leadership and team management skills with experience guiding cross-functional teams.
- Proven ability to drive strategy and execution simultaneously with attention to detail.
- Excellent written visual and verbal communication skills.
- Strong project management and organizational abilities.
- Experience with PR influencer marketing and event execution is a plus.
- Passion for photography is highly valued.
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Employment Type
Full Time
Key Skills
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