Senior Manager Business Analytics - Consumer Activation
Senior Manager Business Analytics - Consumer Activation
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1 Vacancy
Job Description
Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey. Tomorrow cant wait lets shape it together!
REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Business Analytics Consumer Activation in Winston-Salem North Carolina.
In this role you will build and deliver analysis and performance insights across our portfolio of brands focusing on the performance of consumer marketing programs and touchpoints including Media In-Person Activation Loyalty & Rewards D2C Point-of-Sale and more. You will partner with channel & platform owners to understand intelligence needs & gaps build and deliver data-driven performance narratives and provide both reactive and proactive recommendations to maximize the consumer & business impact of our touchpoint activations. Key performance outcomes include consumer reach engagement rates purchase / trial / conversion and retention.
Your key responsibilities will include:
- Business partner with Activation teams to identify key analytical questions to be answered relaying & briefing in requests to in-house and/or 3rd party analytics teams and closing the loop by delivering performance insights back to stakeholders
- Deliver & maintain a comprehensive suite of consumer engagement & touchpoint insight dashboards at varying levels of detail (Working teams to Executive level)
- Run monthly presentation & discussion with Consumer Experience & Activation teams on progress against performance targets key drivers and insights and recommendations
- Represent Consumer Experience as the Performance Insights subject matter expert in recurring commercial & leadership forums / meetings
- Share & spread awareness of best practices major insights and key wins / learning moments among Consumer Experience and Brand Activation stakeholders
- Work closely with Finance business partners to ensure a clear line of sight to engagement returns on individual investments
- Lead the development & delivery of structured business cases and performance forecasts for activation activities & investment as needed
What are we looking for
- Bachelors degree required; Experience in regulated industries preferred
- 4 years consumer/brand marketing experience preferably in fast-moving consumer goods
- 2 years experience Digital and/or Database analytics supporting business teams
- Skilled in data storytelling & influencing with analytics
- Effectively builds trust & rapport with stakeholders
- Innovative attitude & approach towards consumer data possibilities tests cases and opportunities
- Able to coordinate and manage 3rd party and dotted-line Analytics resources to ensure results delivery
- Effectively manages concurrent project workloads timelines and administrative responsibilities
WE ARE REYNOLDS AMERICANA member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
BELONGING ACHIEVING TOGETHER
Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.
SALARY AND BENEFITS OVERVIEW
Benefit Information
The following is a general summary of the competitive compensation and benefit plans we offer:
- 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
- Company contributes an additional three percent to 401(k) whether employee participates or not
- Comprehensive health- and welfare-benefits package (including medical dental vision and prescription drugs)
- Health Savings Account start-up contribution for employees who elect the high deductible health plan
- Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
- Employee assistance program offering 8 free counselling sessions per issue each calendar year for employees and their dependents
- Company paid life insurance of 1x annual base pay ($50000 minimum)
- Company paid accidental death or dismemberment insurance of 2x annual base pay ($50000 minimum)
- Voluntary insurances offered at group rates: employee and dependent life insurance AD&D insurance critical illness accident coverage disability buy-up and auto & home insurance
- Tuition reimbursement and student loan support
- Dependent Scholarship Programs
- Free confidential personal financial counselling service
- On-site health centers and 24/7 fitness centers at certain company locations
- A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
- Health-care concierge service
- Volunteer service opportunities
- Extensive training opportunities
- Company vehicle for eligible employees
- Mobile phone allowance for eligible employees
- Paid Leave:
- Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
- Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
- Holidays (Nine company recognized and two annual personal holidays to be used at the employees discretion)
- Paid Parental Leave temporary reduced work schedule opportunity
- Funeral Leave
- Short-Term Disability Leave
- Long-Term Disability Leave
- Jury Duty Leave
- Military Leave
- Released Time for Childrens Education
- Community Outreach Leave
- Other paid leave benefits as required by state or local law
- Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement where your career progression is not just a statement it is a reality we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritize continuous improvement within a transformative environment preparing for ongoing changes.
Our organization offers a level of challenge responsibility and creativity for motivated employees who want to grow their are also committed to valuing different perspectives experiences and talents to improve the companys potential for optimally achieving its business objectives!
Reynolds American Inc. and its affiliated companies is an Equal Opportunity qualified applicants will receive consideration for employment without regard to age race color religionsex sexual orientation gender identity national origin protected veteran status disability status or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at
Required Experience:
Senior Manager
Employment Type
Full Time
