DescriptionThe Senior Performance Marketing Specialist will play a crucial role in managing overall performance marketing strategy for demand generation in order to drive conversions in the customer funnel at optimal costs per acquisition.
What youll be doing:
- Develop and oversee overall performance marketing strategy for existing and new verticals
- Create and manage social media advertising and paid listings on third party websites and media partners such as but not limited to Google Ads Meta Youtube Instagram and Tiktok
- Ensure top organic search ranking positions (SEO & SEM)
- Manage performance marketing analytics with the help of analytics tools such as Google Analytics to track and measure all marketing campaigns
- Conduct regular conversion rate optimisation and execute A/B tests user testing to improve conversion rates across the brands digital channels and assets
- Effectively communicate analyses by developing reports or visualization dashboards (demand funnel budgeting campaign impact awareness events and strategic KPIs)
- Work with creative and marketing teams to test strategies and improve on ad performance
Requirements - Bachelors Degree preferably in Marketing Business Administration Advertising
- At least 3 years experience in Performance Marketing profession
- Well-versed in Performance Marketing Google Analytics Meda Ads SEO SEM Paid Search Affiliate Marketing Social Media
BenefitsWhy join Angkas
- Freedom of work
- Work life balance
- Free meal and use of gym
- Opportunities for promotion
- Multi-cultural and Agile work environment
- Diversified use of technology
Required Experience:
Senior IC