Marketing Specialist
Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
We are a fast-growing company in the online gaming and sportsbook industry delivering innovative digital experiences to players worldwide. Were looking for a results-driven Marketing Specialist with a strong background in sports betting or iGaming capable of combining strategic thinking with hands-on execution.
Role Overview
As a Marketing Specialist you will be responsible for planning executing and optimizing campaigns that drive user acquisition retention and brand engagement. Youll work closely with cross-functional teams to ensure marketing initiatives align with business objectives while staying ahead of market trends
Key Responsibilities
- Campaign Development & Execution
- Plan and execute multi-channel marketing campaigns (digital social media email affiliate).
- Optimize campaigns for performance cost efficiency and ROI.
- Sportsbook / iGaming Focus
- Develop marketing strategies tailored to sports betting audiences.
- Monitor sports calendars major events and player behavior to create timely relevant campaigns.
- Analytics & Performance Tracking
- Use data analytics tools to measure campaign performance identify trends and recommend improvements.
- Prepare regular reports with actionable insights for stakeholders.
- Content & Brand Collaboration
- Work closely with design and content teams to create compelling assets (banners ads landing pages).
- Ensure all marketing materials comply with industry regulations and brand guidelines.
- Market Research & Competitor Analysis
- Stay informed about iGaming/sportsbook market trends competitors and emerging opportunities.
- Support the team with fresh ideas to increase market share and user engagement
Qualifications
- Must-Have:
- 2 years of experience in Marketing preferably within iGaming online betting or sports-related businesses.
- Strong understanding of sportsbook products player behavior and betting markets.
- Proficiency with marketing analytics tools (Google Analytics Meta Business Suite etc.).
- Excellent communication skills in English (written and verbal).
- Ability to work on-site in Costa Rica (or hybrid if required).
- Nice to Have:
- Experience with CRM SEO/SEM and paid media campaigns.
- Familiarity with affiliate marketing or influencer partnerships in iGaming.
- Knowledge of regulatory compliance in gaming markets.
- Data analysis skills (Excel Power BI or similar).
Why Join Us
- Be part of an innovative team shaping the future of online gaming.
- Competitive salary and benefits package.
- Opportunities to grow into senior marketing or product roles.
- A dynamic collaborative environment that values new ideas.
Ready to level up your marketing career in iGaming
Apply now and become a key player in our sportsbook marketing team!
Employment Type
Full Time
