Associé(e) principal(e), Marketing local / Sr Associate, Local Marketing – The Medicine Shoppe Pharmacy

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Rsum du poste

Relevant du Responsable Marketing de Medicine Shoppe le/laAssoci(e) principal(e) Marketing localsera responsable de la coordination et du dploiement des programmes et initiatives de marketing local travers lensemble du rseau de pharmacies au Canada. Lassoci(e) principal(e) planifiera recommandera et mettra en uvre des solutions de marketing local pour soutenir les propritaires de pharmacies selon leurs besoins. Dot(e) dun grand souci du dtail il/elle est orient(e) vers laction et capable de mener plusieurs projets la fois tout en respectant les dlais. Il/elle est galement appel(e) collaborer et partager les meilleures pratiques locales et numriques avec les autres associ(e)s principal(e)s des diffrentes bannires de pharmacies. Ce poste implique une interaction directe avec les propritaires de pharmacies les fournisseurs et les dpartements internes ncessitant un excellent sens du service client et des comptences en communication.

Responsabilits principales

• Dvelopper prsenter et mettre jour les plans de marketing local pour les propritaires de pharmacies selon leurs besoins et objectifs.
• Dvelopper et excuter les demandes de marketing local telles que les ouvertures de magasins anniversaires publipostages publicits dans les journaux et la radio promotions en magasin prsentoirs campagnes sur les rseaux sociaux etc.
• Soutenir les propritaires de pharmacies dans leurs besoins en marketing local en leur faisant des recommandations pour atteindre leurs objectifs commerciaux et les accompagner dans les dlais les investissements mdias et les dfis techniques ventuels.
• Dvelopper et excuter la cration et la livraison doutils et de programmes de marketing local pour plusieurs propritaires tels que des campagnes cls en main des ensembles promotionnels des outils et modles de marketing.
• Utiliser les rapports publicitaires disponibles (Google Analytics Facebook Business Manager etc.) pour mesurer et analyser la performance des campagnes locales et faire des recommandations aux propritaires.
• Surveiller les commentaires/avis des consommateurs sur le tableau de bord Google My Business et autres sites communautaires et signaler les situations lquipe des oprations et aux propritaires.
• Collaborer troitement avec le/la Spcialiste Marketing de la marque pour adapter les campagnes publicitaires nationales en campagnes locales.
• Communiquer rgulirement loffre de marketing local aux propritaires pour favoriser lengagement et lutilisation des services.
• En collaboration avec lquipe de lacadmie de formation au dtail dvelopper et mettre jour des guides webinaires ou ateliers de marketing local pour les propritaires.
• Fournir des chanciers pour tous les projets et respecter rigoureusement les dlais et les budgets.
• Collaborer et assurer le suivi des briefs pour les projets graphiques.
• Excuter toute la facturation lie aux initiatives de marketing local.
• Effectuer des tches ponctuelles selon les besoins.

Job Summary

Reporting to the Medicine Shoppe Marketing Manager the Sr Associate Local Marketing will be responsible for the coordination and deployment of local marketing programs and initiatives across the entire network of pharmacies in Canada. The Sr Associate will plan recommend and implement local marketing solutions to support pharmacy owners as needed. With a strong attention to detail the Sr Associate is action-oriented and can successfully lead multiple projects and meet deadlines. They are expected to collaborate and share local and digital best practices with other Sr Associates from other pharmacy banners. They will work directly with pharmacy owners vendors and internal departments to achieve the best results where their professional client-facing service and communication skills will be required.

Key Responsibilities

• Develop present and update local marketing plans to pharmacy owners based on their needs and objectives.
• Develop and execute local marketing requests such as store openings anniversaries mailings newspaper ads radio ads in-store promotions displays social media campaigns etc.
• Support pharmacy owners with their local marketing needs by making recommendations to achieve their business objectives and coach them through the timelines media investment and technical challenges if any.
• Develop and execute the creation and delivery of local marketing tools and programs for multiple owners such as turn-key campaigns bundles marketing toolbox materials and templates.
• Use available advertising reports (Google Analytics Facebook Business Manager etc.) to measure and analyze the performance of local campaigns and make recommendations to pharmacy owners.
• Monitor consumer comments/reviews on the Google My Business dashboard and other community sites and escalate situations to operations team and owners.
• Collaborate closely with the Brand Marketing Specialist to adapt national advertising campaigns into local campaigns.
• Regularly communicate local marketing offering to owners to drive engagement and usage of services.
• In collaboration with the retail learning academy team develop and update local marketing guides webinars or workshops for owners.
• Provide timelines for all projects and strictly adhere to deadlines and budgets.
• Collaborate and follow up on studio briefs for graphic projects.
• Execute all billing for local marketing initiatives
• Ad hoc tasks as needed

Qualifications

• Bachelors degree or equivalent in a marketing digital marketing or communications related field
• Proven track record of being able to manage multiple projects simultaneously
• Strong understanding of marketing principles and strategies
• Strong proficiency in Microsoft Office software (Outlook Word PowerPoint Excel)
• Experience with social media Meta Business Manager Google marketing platforms Google Analytics
• Experience with billing and/or SAP is a plus

Skills

• Excellent verbal and written communication and presentation skills (in English)
• Customer-centric mentality and strong interpersonal skills; must be comfortable communicating with pharmacy owners via email and phone on a regular basis
• Excellent organizational and project management skills; ability to manage multiple projects simultaneously while maintaining deadlines and budgets
• Resourcefulness initiative and a results-oriented approach
• Strong attention to detail and accuracy
• Excellent analytical skills; ability to track campaign performance and identify areas for optimization
• Ability to collaborate effectively with other colleagues and teams; ability to adapt to changing priorities

The incumbent of this position will provide daily support to internal and/or external clients outside Quebec and/or in the United States. Therefore he/she must be proficient in spoken and written English. Please note that the number of positions requiring English language skills has been limited where possible.

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titulaire de ce poste aura soutenir de faon quotidienne des clients internes et/ou externes lextrieur du Qubec et/ou aux tats-Unis. Par consquent ce poste requiert une matrise de langlais lcrit et loral. Veuillez noter que le nombre de postes dont les tches requirent une connaissance de la langue anglaise a t restreint dans la mesure du possible.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors including performance experience and skills equity regular job market evaluations and geographical markets. The pay range shown below is aligned with McKessons pay philosophy and pay will always be compliant with any applicable regulations. In addition to base pay other compensation such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson pleaseclick here.

Our Base Pay Range for this position

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability age or genetic information. For additional information on McKessons full Equal Employment Opportunity policies visit our Equal Employment Opportunity page.

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