Position Summary:
As an Aruba Partner Account Executive you will be the expert for Aruba networking solutions within Softchoice. Your mission is to grow Arubas presence and revenue engage our sales teams and act as a strategic liaison between HPE Aruba Field Sellers and Softchoices sales and technical teams. Youll play a critical role in shaping customer outcomes driving solution adoption and building long-term value through Arubas portfolio.
Key Responsibilities:
Business Growth
- Drive Aruba networking business growth across Softchoices Canadian customer base.
- Identify can close Net-new Aruba and Softchoice Customers.
- Develop new opportunities in collaboration with sales and HPE Aruba teams.
- Support go-to-market strategies and campaigns aligned with Arubas roadmap.
Sales Engagement
- Educate and enable Softchoice sellers on Arubas value proposition solutions and differentiators.
- Provide pre-sales support including solution design demos and customer presentations.
Technical Leadership
- Earn and maintain Aruba Certifications.
- As the Subject Matter Expert stay current on Arubas product portfolio including wired/wireless networking security and cloud-managed solutions.
- Collaborate with internal architects and engineers to ensure solution integrity and scalability.
Collaboration
- Serve as the primary technical liaison between HPE Aruba Field Sellers and Softchoice teams.
- Facilitate joint account planning pipeline development and customer engagement strategies.
- Represent Softchoice in Aruba partner forums trainings and strategic initiatives.
Qualifications:
- 2 years of experience in networking architecture with a focus on Aruba or similar enterprise networking solutions.
- Strong understanding of wired/wireless LAN SD-Branch NAC and cloud-managed networking.
- Aruba certifications (ACSA ACMP ACCX or equivalent) strongly preferred.
- Proven ability to influence sales outcomes and build trusted advisor relationships.
- Excellent communication presentation and collaboration skills.
- Experience working in a partner/reseller or vendor environment is a plus.
Required Experience:
IC