(Senior) Brand Manager
(Senior) Brand Manager
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Job Description
About the role
The role of brand manager is to support the Marketing Manager to ensure continuously strengthening brand equity increasing market share and achieving sales growth target.
Key Responsibilities
Support SMM to prepare annual marketing plan & communication strategies including ATL & BTL activities cross omni-channels.
Responsible for brand IMC planning and execution.
Social and digital platform management.
Business data analysis and monthly sales forecast.
Understand and monitor the internal/external business environment in category customer consumers and competitors via market research and IMS/Kantar reports.
Co-work with cross-functional teams to co-make media and trade plan.
Product line extension and existing products management
Qualifications and skills
At least 5 years marketing experience with solid brand marketing experiences.
Bachelor and above.
Omni-channel (esp. E-commence or drugstore) business sense will be plus.
Strong communication skill with cross-functional department.
Fluent English skills.
Strong strategic thinking and beautify sense.
Adept at Microsoft office series esp. Excel usage & PPT presentation preparation
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Required Experience:
Manager
Employment Type
Full-Time
