Influencer Marketing Manager
Influencer Marketing Manager
Posted on :
26-08-2025
Employer Active
1 Vacancy
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Job Description
INFLUENCER MARKETING MANAGER (IGAMING/SPORTS BETTING)
We are seeking an experienced Influencer Marketing Manager to join our growing marketing team and help us leverage influential content creators and personalities to drive user acquisition engagement and brand loyalty within the online gaming space and sports betting space.
Job Description:
As the Influencer Marketing Manager you will be responsible for developing and executing strategic influencer marketing campaigns that align with our companys business objectives and resonate with our target sports betting and iGaming audience. You will identify evaluate and onboard the right influencers and content creators to effectively reach and activate our user base across multiple digital and social media channels.
Key Responsibilities:
We are seeking an experienced Influencer Marketing Manager to join our growing marketing team and help us leverage influential content creators and personalities to drive user acquisition engagement and brand loyalty within the online gaming space and sports betting space.
Job Description:
As the Influencer Marketing Manager you will be responsible for developing and executing strategic influencer marketing campaigns that align with our companys business objectives and resonate with our target sports betting and iGaming audience. You will identify evaluate and onboard the right influencers and content creators to effectively reach and activate our user base across multiple digital and social media channels.
Key Responsibilities:
- Develop and implement a comprehensive influencer marketing strategy that supports our overall marketing and brand initiatives
- Research identify and vet influential content creators streamers athletes and personalities within the sports betting esports and iGaming communities
- Negotiate and manage contractual agreements with selected influencers including defining scopes of work compensation and performance KPIs
- Collaborate closely with the creative content and social media teams to develop high-quality assets and campaigns leveraging influencer content and endorsements
- Monitor and analyze the performance of influencer marketing campaigns providing regular reporting and recommendations for optimization
- Stay up-to-date on the latest influencer marketing trends best practices and creative strategies within the iGaming and sports betting industries
- Ensure influencer activations and content adhere to all applicable regulations compliance guidelines and brand guidelines
- 3 years of experience in influencer marketing agency preferably within the iGaming sports betting or related entertainment/media industries
- Proven track record of successful influencer campaigns that drove measurable results in user acquisition engagement and brand awareness
- Exceptional networking and relationship-building skills with the ability to effectively collaborate with a wide range of internal and external stakeholders
- In-depth understanding of the sports betting iGaming and online entertainment landscape including popular content creators platforms and industry trends
- Proficient in campaign performance analysis and reporting with a data-driven approach to optimizing influencer strategies
- Strong communication and presentation skills with the ability to convey complex ideas and recommendations clearly and concisely
- Familiarity with relevant regulations compliance requirements and best practices in the iGaming/sports betting industry
Elena Ricci
Experience:
Experience:
Manager
Employment Type
Full Time
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