Performance Media Manager - Topshop/Topman
Performance Media Manager - Topshop/Topman
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Job Description
We are seeking an experienced and innovative fashion-loving Performance Media Manager to lead drive and execute our Paid Media strategy across PPC & Paid Social to build long-lasting brand excitement customer acquisition and loyalty for the iconic TOPSHOP/TOPMAN brands.
In this newly created role you will work to ensure best in class deployment of paid media campaigns across different channels to reflect TSTMs investment strategies across lower-funnel KPIs as well as playing a pivotal role in developing best practices for the evolving full funnel marketing vision across existing social platforms Facebook Instagram Snapchat and new platforms TikTok Pinterest Twitch & beyond.
What Youll be Doing...
- Design and execute robust media experiments to unlock incremental growth and strengthen mid and upper funnel performance across Paid Social and PPC.
- Develop and scale best-in-class media practices across established and emerging platforms including Meta TikTok Pinterest and Twitch ensuring brand messaging is impactful and relevant across all stages of the customer journey.
- Collaborate cross-functionally with creative product trading and insight teams ensuring Paid Media is aligned with brand strategy and commercial priorities.
- Establish and evolve best practices for paid social including organic boosting and new channel testing to ensure brand messaging resonates across diverse customer touchpoints.
- Build and nurture relationships with key platform and tech partners staying ahead of industry trends and ensuring our approach remains innovative and effective.
We believe being together in person helps us move faster connect more deeply and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow create and succeed.
Qualifications :
Who wed like to meet...
Youre a commercially minded hands-on marketer with a strong grasp of the paid media landscape and a passion for fashion and retail. Youre confident navigating complexity curious about emerging platforms and comfortable leading both strategy and execution. You bring a collaborative mindset a sharp eye for detail and a drive to deliver meaningful results.
Key experience and skills:
- Proven success managing and optimising Paid Media campaigns across platforms like Google Ads Meta TikTok and Microsoft Ads.
- Strong understanding of the wider digital marketing ecosystem including PPC Paid Social Affiliate SEO and Programmatic.
- Experience with tools such as SA360 Google Shopping & Merchant Center and Google Analytics.
- Comfortable managing budgets analysing performance and leading experimentation to drive growth.
- Experience supporting or managing team members with a collaborative and development-focused approach.
- Experience working across European markets or with multilingual campaigns is a plus.
If you want to help define how the next generation discovers TOPSHOP and TOPMAN then apply now!
Additional Information :
BeneFITS
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
