This role is responsible for analyzing point-of-sale and household panel data to deliver insights that drive assortment strategies and support a dynamic sales organization. It contributes to business planning sales performance analysis and identifies growth opportunities playing a key role in major initiatives such as ABP Planning incentive programs wholesaler management and sales execution.
Accountabilities:
- Update and run key performance reports for the LRB Sales organization. This includes analyzing shipment inventory and depletion data from multiple sources (IRI QlikView Cognos etc.)
- Serve as a conduit with IT to manage all data and to report related issues for the sales organization.
- Sales Data Analysis: Interpreting sales data to provide insights on performance metrics.
- Competitive/Predictive Analysis: Monitoring and analyzing competitors strategies market positioning trends sales performance.
- With the startup nature of the business demonstrate agility with any ad-hoc operational needs of the LRB Sales organization.
Key Metrics & Financial Targets:
- Field Sales Planning & Performance Reporting (LRB)
- Key Business Drivers External Incentives Sales Execution Reporting (Store Surveys)
- Volume & Distribution Analysis & Reporting
- Off-Premise Share
Own:
- Data Analytics & Insights
- Reporting & Dashboards: (IRI QlikView Cognos etc.)
- Owning Some Customer Relationships
Influence:
- Internal Decisions: Gap Reporting Depletions Progress
- Retailer Decisions: Product Assortment Shelf Placement and Merchandising Strategies
Critical Relationships:
- LRB Field Sales National Accounts and Marketing
- Finance MABI Operations and IT
- Annual Business Plan Sales KPI Performance
- Curating Insights Stories Sales Reporting
Skills Needed To Be Successful:
- 2 years of analytical experience in the (CPG) industry leveraging syndicated scan & household panel data platforms (Circana Numerator)
- Must have experience in QlikView iDig or another depletions data portal
- Strong technical skills in Microsoft Excel (Pivot Tables V-Lookups formulas)
- Strong data visualization skills in PowerPoint and Presentation/Communication skills internally and externally
- Eagerness to learn new concepts analytics and technical applications.
Required Experience:
Senior IC