Digital Marketing Executive

Fintua is a global leader in indirect tax compliance and tax technology. Our all-in one-platform streamlines global VAT compliance recovery eInvoicing and payments - helping businesses navigate the complex indirect tax landscape with ease and confidence.

Fintua is part of CluneTech a suite of companies providing cutting-edge solutions that simplify global business. We have been recognised as a Great Place to Work for 10 consecutive years a Best Workplace for Women for the past 5 years and most recently we were delighted to be recognised as a Best Workplace in Tech for the past 4 years.

Our global footprint encompasses 35 offices worldwide and we do business across 100 countries on a daily basis. We have over 1200 employees globally and are currently looking for the newest member of our team.

Fintua (formerly Taxback International) is a rapidly expanding SaaS provider transforming how businesses manage indirect tax. We are seeking a highly motivated Digital Marketing Executive with 34 years experience to drive our digital presence and support our ambitious growth plans.

Candidates should be able to travel either to Varna or to VT office one per week.

Purpose

The Digital Marketing Executive will own and manage the Fintua corporate website and all associated digital channels. This role is responsible for planning executing and optimising digital marketing campaignsincluding website management SEO PPC email and paid mediato drive lead generation and brand awareness. You will be expected to independently run PPC campaigns own tracking and reporting and demonstrate proficiency in GA4 and Google Tag Manager running campaigns both natively and in collaboration with agencies. You will collaborate closely with the Marketing team to ensure all digital activity is aligned with business objectives and delivers measurable results.

Key Responsibilities

Website Management

• Own the ongoing development optimisation and performance of the Fintua website (WordPress) including building new pages updating content (in collaboration with the Content Marketing Manager) and enhancing functionality.
• Manage website content in collaboration with Content Marketing Product Marketing Demand Generation and other teams ensuring messaging is current and campaign-aligned.
• Develop and execute a website traffic growth plan set and monitor KPIs and optimise for SEO and user experience.
• Maintain consistent engaging brand messaging across all digital touchpoints.
• Oversee the company resource centre newsletter and regular website updates.

Digital Channel Management

• Develop and execute strategies for all digital channels including:
• Paid Social Media (LinkedIn etc.)
• Paid Search (Google Ads Bing) including independently running and optimising PPC campaigns.
• Software review sites (G2 Capterra SourceForge)
• SEO/SEM (keyword research on-page and off-page optimisation supporting Content Marketing Manager)
• Email marketing (nurture campaigns newsletters)
• Create and maintain a digital marketing calendar ensuring timely and relevant campaign execution including brand awareness lead generation and retargeting campaigns.

Digital Campaign Management

• Support Demand Generation campaign strategy with landing page creation email design and content promotion.
• Optimise website content and user journeys to maximise inbound leads and demo requests.

• Collaborate with SEO agencies and partners to amplify content and improve search rankings.
• Collaborate with Sales and Client Management Teams to run Account Based Marketing campaigns.
• Analytics Tracking ROI & Reporting
• Own the tracking and reporting of all digital marketing activities ensuring robust measurement of campaign performance and ROI.
• Manage analytics tools with advanced proficiency in Google Analytics 4 (GA4) and Google Tag Manager to monitor traffic engagement and conversions.
• Set up and maintain tracking for all digital campaigns ensuring accurate attribution and actionable insights.
• Use insights to continuously improve campaigns and digital presence.
• Advisory & Evangelism
• Advise marketing and go-to-market teams on the best digital channels and tactics to achieve MQL and pipeline goals.
• Act as a digital evangelist keeping the team updated on the latest industry trends Google updates and best practices.

• Bachelors degree in Marketing Business Communications or a related field.
• 34 years of hands-on digital marketing experience ideally in a SaaS or B2B environment.

• Demonstrable experience managing websites (preferably WordPress) SEO/SEM paid search social media and email marketing campaigns.
• Proven ability to independently run track and optimise PPC campaigns (Google Ads LinkedIn Bing) both natively and in partnership with agencies.
• Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
• Proficient with additional web analytics tools (Google Search Console etc.) and marketing automation platforms.
• Knowledge of HTML/CSS is a plus.
• Strong understanding of PPC SEO and digital advertising best practices.
• Highly creative analytical and results-driven with a proven ability to generate and optimise inbound leads.
• Experience with A/B and multivariate testing for campaign optimisation.
• Excellent written and verbal communication skills.
• Self-motivated proactive and able to work independently as well as part of a team.
• Up-to-date with the latest digital marketing trends tools and technologies.

What We Offer

• The opportunity to shape Fintuas digital presence at a pivotal stage of growth.
• Collaborative innovative team environment.
• Exposure to all aspects of SaaS marketing and the chance to make a measurable impact.
• Professional development and career progression opportunities.

Why work with us

AtFintua We are a community of like-minded individuals committed to excellence in everything we do. We create an innovative collaborative and supportive workplace that allows our brilliant people to unleash their potential.

Recognized as a both a Great Place to Work and Deloitte Best Managed Company we believe that recognition goes much deeper than just financial rewards. Therefore in addition to a competitive salary we also offer an exclusive benefits package that includes:

• Flexible Working Policy with a combination of remote and office working
• Multisport Cards
• 22 Annual Leave Days for all employees plus additional days with length of service
• Lifework days: day each quarter to get your life work done
• Flex hours where you can work your 40 hours across 4.5 days
• Additional Health Insurance including dental and vision care
• Team Buildings & Parties
• Life Insurance
• Refer a Friend Bonus
• Discounts across various stores theatres restaurants
• Employee-led CSR Programme CluneTech Cares with one paid Volunteer Day per year
• CluneTech Life corporate wellness program
• Monthly Food Vuchers
• Company Paid Trainings & Learning Accounts
• #OneTeam Awards and Annual Employee of the Year Awards
• Milestone Recognition Program
• Free Sports: Football Tennis Volleyball
• Employee Assistance Program
• Meeting Free Days a specific no meeting day where we encourage no meetings so you (and your team) can focus on getting things done!
• Compassionate Leave: up to 4 weeks paid leave for the loss of a loved one
• Compassionate Leave for pets: up to 2 days
• 5 days company-paid Miscarriage / Pregnancy Loss Leave (applicable for partner also)

We would like to thank you for your interest in this role. Please note that only shortlisted applicants will be contacted for an interview.

At Fintua were proud to be an equal opportunities employer. Qualified applicants will be considered without discrimination on the basis of gender marital status family status sexual orientation religion age disability and race. This position is also suitable for individuals with permanent impairments (with 50% incapacity) who have no medical preventatives to be employed. The advertisement is suitable for candidates with disabilities who have no medical contraindications to work with a Video Display and significant visual strain.

Please note that when applying for a position with CluneTech you voluntarily submit your personal data. This data will be processed for the following purposes: selection of candidates for this position; selection of candidates for future positions occurring within the next 6 months unless you explicitly state your disagreement; connecting with candidates in connection with the objectives of labor market selection and research; signing an employment or other type of contract. Personal data provided for these purposes will be retained for up to 6 months. You have the right to request the deletion correction or blocking of personal data.