Director, US Prevnar Adult Retail Marketing Lead (Secondment - 12 Months)

Why Patients Need You

Prevnar 20 Adult is a critical part of Pfizers US Vaccines business for the prevention of pneumococcal pneumonia and expands on the legacy of helping protect adults at risk either because of age or underlying medical conditions. Prevnar 20 received FDA approval for adults in 2021 and with the publication of its ACIP recommendation in the MMWR is currently being promoted in a highly dynamic and competitive market.

What You Will Achieve

An integral channel for the success of the Prevnar 20 business is the retail channel which over the last several years has played an increasingly important role in identifying and administering recommended vaccines for eligible populations in pharmacies. At this critical time for the brand the US Retail Marketing Director will play a pivotal strategic and tactical leadership role in helping to support Prevnar 20 Adult within the Retail channel.

This role is a unique opportunity to be an integral member of a fast-paced customer-focused Marketing brand team. This will be accomplished within a team environment that encourages innovative ideas embraces diverse perspectives accepts experimentation and operates in a culture of collaboration and teamwork.

How You Will Achieve It

• Develop retail strategies and marketing initiatives continuously generating insights and learnings to drive brand performance.

• Lead development and delivery of retail channel-specific resources and pull-through programs that are aligned to brand strategy; build timely robust metrics plans to adjust execution as necessary to achieve goals.

• Lead efforts to develop innovative and integrated digital omni-channel retail strategies and tactics to communicate brand messages effectively and efficiently to targeted customers.

• Provide marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) to ensure strategic and tactical alignment as well as incorporate RPT insights into marketing programs and tactics.

• Lead the development of content for CFC meetings including planning execution and follow-up engagement.

• Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy.

• Integrate social determinants of health and multi-cultural insights into retail programs development to help close vaccination disparities gaps.

• Identify and collaborate on development of retail specific consumer assets

• Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning strategy and messaging are consistent across the brand.

• Participate in external customer meetings to discuss partnership opportunities.

• Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and develop/utilize tools to assess channel trends and performance as well as create segmented targeting opportunities.

• Partner with Trade Operations to identify and operationalize workflow-focused patient identification and communications programs.

• Support retail business performance leadership requests.

• Collaborate across the vaccines portfolio to identify potential synergy opportunities in the Retail channel.

• Provide channel-specific strategic direction to all AORs for development and delivery of relevant and innovative programs and materials to Retail customers

• Manage retail marketing A&P budget partnering with brand team budget coordinator.

• Be a patient-focused team player and exemplify the Pfizer values of Courage Excellence Equity and Joy by fostering innovation customer focus personal accountability and a commitment to achieving results.

Qualifications

Must-Have

• BA/BS

• Minimum 8 years commercial/marketing experience is required including US pharma experience

• Strong familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as well as consumers/patients using pharmacy services

• Good understanding of retail pharmacy workflow as well as pharmacist and pharmacy technician education/training-specific needs and processes

• Experience in developing initiatives to effectively engage and educate retail pharmacy patients/consumers in disease areas of focus that support activation

• Demonstrated innovation champion seeks learnings from other brands and other industries to innovate and enhance launch plans

• Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork

• Established business acumen and pharma industry/vaccines business knowledge

Nice-to-Have

• MBA/MS preferredwith 7years of experience; OR PhD with 5years of experience.

Other Job Details

• Last Date to Apply for Job:September 5 2025

• Additional Location Information:United States - Remote

• Eligible for Relocation Package NO

• Secondment 12 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• Note: This secondment offers a valuable opportunity for professional growth. It will need to be funded by the secondees home market.