Salesforce Marketing Cloud Technical Specialist
Salesforce Marketing Cloud Technical Specialist
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Job Description
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Salesforce Marketing Cloud Technical Specialist who will be responsible for the day-to-day hands-on build and execution of lifecycle email programs ad hoc email campaigns and related digital assets. This person will mainly be accountable for journey ideation and building automation development and programming testing and activation using Salesforce Marketing projects will vary in scope complexity and affected business area. If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
As a Salesforce Marketing Cloud Technical Specialist your key area of responsibility will be to actively seeks out and builds automated scalable solutions to improve engagement leveraging the latest in Marketing Clouds technology. This person creates custom emails landing pages queries and more using intermediate-to-advanced programmatic scripting languages. You will be responsible for the implementation of the project tasks as well as managing day-to-day activities. You will also need to provide regular status reports to key partners to ensure the project is on time and meeting expectations. You will need to work closely with tram across Geotab including Geotabs Legal Production and Supply Chain teams as well as communicate with external vendors.
To be successful in this role you will be a self-starter with strong written and verbal communication skills and have the ability to quickly understand complex technical addition the successful candidate will have strong analytical and project management skills with an ability to identify needs develop effective solutions and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.
How youll make an impact:
Set up and configure back-end data models such as data extensions and contact data necessary to power automated email journeys with cross-system integrated data points.
Plan build test and execute key technical components related to email journeys data capture tagging and tracking and more.
Build integrations between Marketing Cloud and other platforms including scenarios writing and using REST and SOAP APIs to trigger real-time communications and cross-system data sharing.
Extend Marketing Cloud usage beyond declarative (point-and-click) configuration and build scalable solutions for customer email communications.
Recommend and implement advanced email automation processes and Einstein AI tools employing the latest best practices technologies and strategies.
Collaborate closely with the Team Lead to execute daily operations of all lifecycle email programs and associated digital assets. This includes brainstorming and crafting journey concepts developing and implementing automation conducting thorough testing and executing campaigns seamlessly using Salesforce Marketing Cloud.
Refine and enhance email communications by undertaking tasks such as coding/developing emails from the ground up crafting and reviewing copy coordinating creative elements conducting render tests troubleshooting and other related responsibilities to ensure optimal performance.
Collaborate with internal teams to identify technical and tactical strategies for customer communications from requirements gathering and defining each program/campaigns back-end set-up and development to deployment and reporting.
Create code and maintain various digital assets: HTML and plain text emails interactive email forms cloud pages microsites and more.
Leverage advanced SQL queries AMPscript and other scripting languages to enhance programs targeting design and personalization.
Generate reports identify successes and make recommendations for improvement.
Assist with advanced functions and duties to support skill gaps and ongoing improvements on the team.
Participate in cross-functional projects and initiatives.
What youll bring to the role:
- 3-5 years work experience in email marketing digital customer experience or a similar role.
- 2 years hands-on experience using Salesforce Marketing Cloud building journeys and automations writing queries creating email programs/campaigns and reporting.
- Strong understanding of email compliance standards and regulations including CASL CAN-SPAM and GDPR/ePD.
- Highly proficient programmatic and scripting language skills including HTML CSS Java AMPscript SQL APIs.
- Understanding of email copy and design best practices across platforms and devices.
- Experience with G Suite products e.g. Slides Sheets and Docs required.
- Strong written and verbal communication skills.
- Critical thinker with the ability and willingness to pivot as business needs and expectations change.
- Solid communications/presentation skills and the ability to work in a fluid corporate work environment with multiple stakeholders.
- Exceptional analytical conceptual and problem-solving abilities.
- Capable of managing competing priorities with minimal supervision.
- Knowledge of the telematics/IoT industry is an asset.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Required Experience:
Unclear Seniority
Employment Type
Full Time
