Marketing and Communications Manager

Administrative Faculty Non Tenure Track Benefits Eligible.

Position Overview

The Marketing and Communications Manager is a key leadership role within the Advancement Division at Western Nevada College. Reporting to the Chief Advancement Officer this position ensures the daily execution of integrated marketing and communications efforts including advertising media relations digital campaigns creative content and event support. The Marketing and Communications Manager directly supervises the Public Information Officer and Digital Content Producer as well as provides oversight for a Part-Time Copy Center Specialist. This position ensures delivery of strategic messaging web and social media content and promotional materials aligned with institutional goals. This position requires strong project leadership exceptional writing and media skills and the ability to contribute hands-on during staff absences or high-volume periods. The role also requires proficiency in AI tools and web content management skills including familiarity with content management systems (CMS) basic HTML/CSS and user experience best practices to ensure continuity of operations and enhance team performance. The Marketing and Communications Manager serves on the colleges Enrollment Committee and contributes to efforts that support enrollment growth

Job Duties

Strategic Implementation & Oversight

• Ensure strategic direction and operational execution of the colleges integrated marketing and communications initiatives working collaboratively with college leadership and Advancement staff to implement plans that support institutional goals

• Provide leadership and editorial oversight to the Public Information Officer to ensure public messaging press release scheduling and media outreach align with institutional tone and strategic objectives

• Ensure strategic alignment and operational oversight of website content working with the Digital Content Producer to deliver timely accurate and accessible updates that reflect institutional priorities

• Monitor campaign performance and generate reports on key metrics to inform continuous improvement demonstrate impact and support data-driven decision-making

• Manage the modest marketing budget aligning expenditures with institutional priorities and available resources. This role requires a creative and resourceful approach to producing high-impact campaigns and strategic initiatives within a lean financial framework

• Ensure the colleges professional standards and voice are upheld by applying strong writing and editorial skills across all formats including reports messaging and campaigns

• Manage production calendars timelines and campaign coordination to ensure efficiency and clarity across platforms

• Lead the responsible integration of AI tools for writing design automation and analytics to improve the marketing teams quality efficiency and reach. Train and support team members in their ethical and effective use

Team Leadership & Continuity

• Directly supervise the Public Information Officer and Digital Content Producer as well as provide oversight for a part-time Copy Center Specialist

• Assign tasks monitor deadlines hold weekly check-ins and conduct annual evaluations

• Provide operational oversight of the part-time Copy Center Specialist

• Function as a working manager actively engaging in day-to-day execution of deliverables alongside the team in a lean high-output environment

• Coordinate execution of urgent or emergency communications as needed

• Serve as a cross-trained backup for both the Digital Content Producer and Public Information Officer during absences or vacancies including support for web updates social media and public messaging

Advertising Vendor and Creative Services

• Serve as the colleges primary liaison with contracted advertising agencies graphic designers and photographers

• Coordinate development and delivery of digital and traditional ad campaigns in line with strategic objectives

• Oversee quality control brand consistency and on-time delivery of creative assets

Internal Campaigns and Program Support

• Provide responsive marketing and communication support to academic departments student services and internal administrative units

• Collaborate with team members to deliver promotional materials graphics and campaigns tailored to internal initiatives

• Support select grant-funded programs as assigned by translating objectives into compelling outreach strategies aligned with institutional brand and funder requirements

• Serve as a member of Western Nevada Colleges Enrollment Committee and provide marketing expertise for initiatives aimed at increasing student recruitment and retention

Event and Public Engagement

• Lead team efforts to support College and Foundation events with engaging promotion including advertising placement in outside media webpage design social media posts development of marketing materials and arranging photography for marketing use. Leverage donor activity and events to create sound public relations and visibility opportunities for the college. Participate in Advancement Team event support as directed

• Contribute to the activation of high-profile donor student and community engagement initiatives by developing supporting marketing materials social media messaging and public relations activities that increase visibility and reinforce institutional goodwill

• Serve as the primary media contact for the college delivering clear and consistent messaging to represent the institutions values mission and priorities

• Act as the face of the college at press conferences media interviews and public events maintaining a professional and positive image

• Deliver public statements press releases and responses to media inquiries ensuring timely and accurate communication

• Develop and maintain strong relationships with local regional and national media outlets to proactively promote the colleges achievements programs and initiatives

• Represent the college at public functions community events and in interviews using strategic communication skills to build trust enhance the institutions reputation and address public concerns

Additional Responsibilities

• Perform additional tasks and responsibilities as delegated by the Chief Advancement Officer to support departmental or institutional priorities

Minimum Qualifications

• Bachelors degree and four years of related professional experience; OR

• An equivalent combination of education and experience may be substituted for the Bachelors degree (i.e. AA5 yrs of professional experience). A minimum of an Associates degree is required.

Preferred Qualifications

• Three years of supervisory experience

Minimum Starting Salary Information:

• Resume

• Cover Letter

• Contact information for three professional references

This posting is open until filled
Qualified individuals are encouraged to apply immediately. Lists of eligible candidates will be established and hiring may occur early in the recruiting process. Recruitment will close without notice when a sufficient number of applications are received or a hiring decision has been made.

Newly hired faculty must assure that their official transcript is sent by the degree granting institution(s) to Western Nevada College Human Resources Office within 30 calendar days from the effective date of employment.

Academic degrees must have been awarded by regionally accredited institutions.

Employment is contingent on the completion of appropriate background verification which may include criminal history credit history sex and violent offender registry education verification licensure and employment history to be administered by the Western Nevada College Human Resources office.