Digital Marketing Specialist at Choice Talents – 3 Openings

JOB TITLE: Digital Marketing Specialist

JOB LOCATION:Abuja (FCT) Lagos and Rivers

JOB DETAILS:

• Digital Marketing: SEO & SEM: Implement and optimize on-page and off-page SEO strategies to improve organic search rankings. Manage and monitor paid campaigns (Google Ads Facebook Ads etc.).
• Content Creation: Collaborate with content writers graphic designers and other team members to create compelling marketing content for blogs social media and email campaigns.
• Social Media Management: Develop and execute social media strategies to engage followers grow online communities and increase brand visibility.
• Email Marketing: Design and manage email campaigns using platforms like Mailchimp HubSpot or other marketing automation tools.
• Analytics & Reporting: Track performance metrics using Google Analytics SEMrush and other tools. Generate reports and provide insights for optimizing future campaigns.
• Marketing Automation: Implement and manage marketing automation workflows to nurture leads and convert prospects.
• Technical Support & Website Management:
• Website Management: Oversee website updates maintenance and content management using platforms like WordPress Shopify or similar CMS tools.
• Troubleshooting & Issue Resolution: Provide technical support for website-related issues including fixing broken links resolving server errors and addressing plugin issues.
• UX/UI Improvements: Collaborate with web developers and designers to enhance the websites user experience navigation and overall functionality.
• Website Optimization: Ensure the website is optimized for speed mobile responsiveness and SEO best practices. Conduct regular performance audits.
• Basic HTML/CSS: Edit web pages create landing pages and update content using basic HTML/CSS coding skills
• Security & Backup: Ensure website security measures are up to date and perform regular backups to safeguard content and data.

Qualifications

• Education: Bachelors Degree in Marketing Information Technology Web Development or a related field.
• Experience: 3 years of experience in digital marketing with a focus on SEO SEM content marketing and website management.

Technical Skills:

• Strong proficiency in WordPress Shopify or similar CMS platforms.
• Familiarity with HTML/CSS for basic web editing.
• Experience with SEO tools (Ahrefs SEMrush Moz) and Google Analytics.
• Understanding of CRM and email marketing tools (HubSpot Mailchimp).
• Knowledge of website optimization techniques and best practices.
• Certifications: Google Ads Google Analytics HubSpot or other relevant certifications are a plus.

Key Competencies:

• Analytical Thinking: Ability to analyze data and metrics to assess campaign effectiveness and troubleshoot technical issues.
• Creative Problem Solving: Strong skills in both creative digital strategies and technical issue resolution.
• Communication: Excellent written and verbal communication skills to collaborate with both marketing and technical teams.
• Project Management: Ability to manage multiple projects campaigns and website updates with attention to detail and deadlines.
• Adaptability: Stay current with industry trends digital marketing tools and new technology developments.

How to Apply
Interested and qualified candidates should send their CV to:using the job title and location as the subject of the mail.