Performance Media Manager
Performance Media Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
The Performance Media Manager is an individual contributor role that is responsible for leading the development of comprehensive media strategies that drive streaming hours subscriptions and engagement by effectively & efficiently using owned and operated media. This role works across multiple teams and requires comfort in using data to create the most effective and agnostic media plan.
What youll be doing
- Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal business areas
- Liaise with key stakeholders on the marketing creative product and analytics teams to implement best practices using performance marketing results to inform decisions
- Partner with analytics to provide consistent and actionable performance analysis reporting and insights that feed back into the strategy
- Be the POC with the product analytics and engineering teams on all media capabilities and measurement projects ensuring requirements are defined and implemented
- Utilize analytics and platform tools to track and optimize KPIs
- Report performance to Marketing and TRC PS Partnership senior leadership
- Have a keen understanding of Rokus ad products and campaign execution capabilities
- Ensure all campaigns are being captured correctly in our internal reporting tools
Were excited if you have
- 4 years in omni-channel & performance marketing
- In-depth understanding of the Streaming TV landscape
- Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred
- Comfortable working with ambiguity
- Media planning experience preferred
- Ability to extract actionable insights from data analysis and translate them into tasks for both marketing and technical stakeholders
- Translate business goals and synthesize them into an effective high-level campaign strategy
- Experience making data-driven marketing decisions to improve and optimize campaigns
- Experience developing content engagement campaigns at a media streaming or subscription service is a plus
- Excellent troubleshooting analytical and problem-solving abilities along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
- Ability to work collaboratively and cross-functionally in a fast-paced ever-changing environment
- Highly organized and comfortable managing multiple work streams at once
- Strong judgment and attention to detail with an understanding of marketing & advertising ethics including but not limited to privacy laws and working in a cookie-less world
- Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
- Ability to operate and thrive under tight timelines and the ability to pivot with ease
- Must have strong strategic analytical and interpersonal communication skills
- Familiar with Tableau Looker Google Analytics and other similar analytics platforms
- Bachelors degree in Marketing or equivalent field required
- Position may require travel
- AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work or 2) are curious about Gen AI and have explored it.
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Required Experience:
Manager
Employment Type
Full Time
