Senior Social Media Manager, Benelux
Senior Social Media Manager, Benelux
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Salary Not Disclosed
1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
As the Benelux Social Media Lead you will shape and execute the social media strategy for SharkNinja across Belgium the Netherlands and Luxembourg. Youll be the regions social voicedeveloping platform-specific content driving community growth and ensuring that our brand shows up in culturally relevant engaging and on-brand ways across social platforms.
In this standalone role youll work closely with global and EMEA teams to localize campaigns build creator and influencer partnerships and lead day-to-day execution across key channels. This is a hybrid strategic and hands-on role for a creative data-driven storyteller who knows how to drive regional impact through social.
What Youll Do
Develop & Execute Regional Strategy
- Lead the Benelux social media strategy aligned to global priorities and tailored to local cultural nuances.
- Build platform-specific plans (Instagram TikTok YouTube LinkedIn Facebook etc.) to drive brand awareness engagement and conversion.
- Stay ahead of local platform trends audience behaviors and competitive activity to keep SharkNinja relevant and top-of-feed.
Content Planning & Creation
- Own the social content calendar and partner with creative teams to deliver engaging high-quality on-brand content.
- Identify opportunities to localize global campaigns and create original regional-first stories that resonate with local audiences.
- Lead visual and copy development in Dutch (and English when applicable) ensuring everything feels native and credible.
Community Engagement
- Manage day-to-day community interactions across platformscommenting engaging and building relationships with followers.
- Act as the frontline of the brand in-market responding to messages with a consistent brand-right tone.
- Partner with the CX team to ensure seamless customer hand-offs and timely response.
Influencer & Partner Marketing
- Build and maintain strong relationships with local creators influencers and ambassadors.
- Lead local seeding partnerships and content collaborations that extend reach and drive relevance.
- Collaborate with the global influencer team to align on strategy and performance.
Campaign & Performance Management
- Execute organic and paid social media campaigns in partnership with digital and media teams.
- Analyze performance metrics (reach engagement sentiment traffic conversions) and translate into clear insights.
- Share monthly reports and recommendations to optimize performance and scale what works.
Cross-Functional Collaboration
- Work closely with regional and global marketing creative PR and eComm teams to align campaigns and launch moments.
- Contribute social POVs and trends to the wider team to influence brand creative and messaging.
What Youll Bring
- 5 years of hands-on social media experience ideally in consumer goods lifestyle or tech.
- Native or fluent Dutch speaker with strong English (French is a plus).
- Proven success in growing social communities and creating culturally relevant content.
- Deep understanding of social platforms audience behaviors and channel-specific best practices in the Benelux region.
- Experience managing influencer campaigns and creator partnerships.
- Strong creative instincts paired with analytical thinking; you can turn insights into actionable plans.
- Self-starter who thrives in fast-paced environments and can work autonomously while staying highly collaborative.
- Comfortable wearing both strategic and executional hats.
- Proficient in tools like Sprinklr Meta Business Suite TikTok Ads Manager and social analytics platforms.
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Manager
Employment Type
Full Time
