Coordinator, Global, Media & Measurement

Your New Role

This role is a critical position within the Owned & Operated function part of the Global Media & Measurement team. The coordinator is the non-managing marketing professional who supports the planning execution and analysis of owned assets across digital and linear platforms for the full WBD portfolio. Flawless execution in implementation of strategic media plans based on best practices across owned assets.

Your Role Accountabilities

• Independent day-to-day work

• Primary point of contact and implementation contact for assigned campaigns

• Ensure campaigns are accurately planned & executed reviewed by Manager/Director as necessary

• Ensures all relevant Ad Sales sponsorship commitments and editorial vignettes are scheduled accordingly and commitments are being met.

• Proofs & edits assigned logs as well as logs of other schedulers for any scheduling inaccuracies.

• Stay informed of program ratings and creative updates that directly impact strategies and/or tactics

• Campaign set-up in linear and digital software systems

• Generate pre and post campaign reports to ensure the integrity of historical data

• Work on corporate projects to maintain industry standard best practices

• Interacts with in-house and freelance producers involved with promotion projects; as well as Commercial Operations Media Logistics Digital Agencies & Broadcast Center on an operational basis

• Reasonable availability to resolve promo and secondary event discrepancies via assigned work device(s) and available systems as well as respond to urgent requests from internal and external stakeholders during the workday and outside normal business hours. Will be placed in rotation for on-call duties which take place after-hours weekends and holidays.

• Under direct supervision by assigned manager/director the Coordinator will:

• Work with the Director/Manager of Media Strategy to develop recommendations for campaign strategies for linear DTC and theatrical priorities.

• Interface with network marketing programming and research to ensure strategies and practices are aligned with network goals and benchmarks.

• Lead weekly cross departmental meetings to review campaign strategy program schedule updates and ratings trends.

• Develop & schedule tactical execution activity for networks/apps to increase subscribers ratings and viewership based on agreed upon strategies

• Conduct post analyses of promotional campaigns in collaboration with Manager/Director of Media Strategy and Marketing Science to access success of each campaign.

• Maintain high level of awareness of network/app performance and audience trends to make recommendations for upcoming campaigns and campaigns in progress

• Ad hoc reporting and other duties as necessary

Qualifications & Experience

• Minimum of 1-3 years of experience with a demonstrated proficiency in media planning and execution within agency vendor or client television community

• Media Strategy and Analytics Advertising Digital Marketing experience is desirable

• Candidate must be extremely detail-oriented strong organizational skills and have the ability to manage multiple tasks simultaneously under tight deadlines with a sense of urgency when applicable Basic knowledge of broadcast television digital trafficking

• Basic marketing subject matter expertise and competence in developing marketing strategies

• Strong written and verbal communication skillsin English

• Self-starter highly motivated take initiative and have a positive and collaborative demeanor be an excellent communicator team leader and able to juggle multiple assignments simultaneously

• Excellent presentation skills with the ability to effectively sell- in material to internal network partners and other stakeholders

• Ability to work under pressure with continuous ability to reprioritize applying media thinking and best practice knowledge to all areas of on-air media planning with minimal guidance