Global Marketing Excellence Manager

Fulltime Location Apeldoorn/Hybrid

Are you a strategic marketer with a passion for brand consistency cross-market collaboration and operational excellence Do you enjoy translating business needs into scalable marketing strategies that resonate across diverse markets Do you enjoy working in a fast-changing international environment As Marketing Excellence Manager Spare Parts at BDR Thermea Group youll play a critical role in shaping our brand and marketing operations across our Global markets. You can really make a difference. Join us in making the energy transition a reality!

Your mission

In this newly created role you will lead the development and deployment of marketing standards tools and strategies tailored to the Spare Parts business area. From brand identities to campaign frameworks and digital tools youll ensure consistent and effective execution across all markets. Acting as a strategic bridge between the Group Brands local marketing teams and central Spare Parts leadership you will drive alignment knowledge sharing and commercial impact.

This position offers a unique opportunity to shape a key business area while working closely with international colleagues across the organization.
This is a hybrid role based in Apeldoorn the Netherlands. To ensure collaboration we invite you to work from our Apeldoorn office 2-3 days per week. We support your home office setup travel costs and offer flexibility to work in a hybrid way.

About the team

Youll be an integral member of the High-Growth Spares Division reporting to the Group Head of Spare Parts at BDR Thermea Groups office.

At BDR Thermea the Spares business represents approximately 240 million in revenue and stands as one of the most profitable segments of the company. Currently BDR Thermea is undertaking a major transformation of our global Spares operations to support ambitious growth targets and strengthen our market leadership.

Youll join a lean international team with a strong focus on data performance and execution.

As we centralise key functions at group level this role will be essential in shaping and managing our global marketing excellenceensuring alignment with market needs business priorities and long-term strategy. In this matrix role you will lead marketing excellence efforts while championing consistency efficiency and customer-centricity.

You will work closely with Group Brands Sales Digital/eBusiness and marketing teams both centrally and across local markets.

What youll do

Develop and maintain the Spares Brand policy and ensure alignment with Group Brand guidelines
Create and update packaging specifications marketing templates and communication strategies
Coordinate campaign execution across countries and support local teams in adapting global campaigns
Guide sales enablement by creating compelling tools and customer-facing materials
Monitor and improve customer satisfaction through r-NPS tracking and analysis
Track campaign performance brand consistency and customer acquisition/retention metrics
Enable continuous improvement through benchmarking capability-building and training sessions
Facilitate best practice sharing across markets to elevate marketing maturity
Monitor OEM competitors and report insights to senior leadership
Support e-commerce and CRM initiatives including digital campaign execution customer segmentation and data analysis
Act as liaison between IT marketing and country teams to ensure smooth rollout of global tools and strategies

What you bring

A Bachelors or Masters degree in Marketing Business or a related field
Minimum 5 years of experience in B2B marketing branding and/or digital (eCommerce CRM) ideally in spare parts or a complex product environment
Hands-on experience with cross-functional projects in international and matrix organizations
Strong analytical and result oriented with a data-driven mindset
Excellent leadership and stakeholder management skills across diverse cultural settings
Excellent English communication skills (written and verbal) and preferably an additional European language both with the ability to present complex information clearly and concisely
Experience in HVAC or similar technical industries is a plus

Why BDR Thermea

• Help move the energy transition forward
• Working with cutting-edge technology
• Be part of an international collaborative team that values your input
• Enjoy a vibrant culture and a casual dress code
• Benefit from a healthy work-life balance
• Take advantage of flexible home-working policies
• Receive travel reimbursement and wellness perks

About the company

At BDR Thermea Group we bring the energy transition closer every day. Serving customers in more than 100 countries with a diverse team of 7000 we are united by a shared mission to create a sustainable future through smart indoor climate solutions. We champion innovation customer focus and a cohesive team culture.

BDR Thermea Group is a proud equal opportunity employer valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable innovative future for everyone.

Whats it like to work at BDR Thermea Group
At BDR Thermea Group we dont just talk about making a difference - we live it every day. As a team member youll be part of a company leading the way in the global energy transition shaping the future of sustainable heating and hot water systems.

Work alongside passionate colleagues who share our core values: One Team Sustainable Future and Customer Focus. We support your growth development and well-being in a purpose-driven environment that encourages creativity innovation and collaboration. Join us on our journey toward a sustainable future.

Have we caught your attention

If youd like to be part of the energy transition and the above meets your expectations please apply directly before the 24th of August.

If you have any questions reach out to Nicole Donkersloot via for more information or call her on 316 . Lets talk soon!

Hello Recruitment Agencies were super flattered by your interest and enthusiasm. Were handling our recruitment in-house right now but well keep you in mind if we need your help down the line. Thank you for thinking of us!

At BDR Thermea Group we believe that diversity equity and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued respected and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.