Senior Product Marketer - Breeze (AI)
Senior Product Marketer - Breeze (AI)
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Job Description
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At HubSpot our mission is to help millions of organizations grow better. AI is a critical part of that vision and Breeze represents one of our most important innovations enabling customers to work smarter faster and more effectively.
Were looking for a Senior Product Marketer to join our AI product marketing team. This person will play an instrumental role in driving proactive use & adoption of Breeze & Breeze credits usage and monetization. Youll design programs that deepen customer engagement tell a compelling AI story and ensure HubSpot customers transform how they work with AI. Youll partner closely with other product marketers and cross-functional teams to make Breeze a core part of the HubSpot experience for our customers.
Were seeking a customer-obsessed builder - someone who is passionate about helping customers harness the power of AI fluent in gen AI tools like ChatGPT and Claude and skilled at turning emerging capabilities into meaningful customer use cases & outcomes.
This role is highly cross-functional youll collaborate with Product Sales Customer Success Enablement Academy Partnerships and Marketing to bring new AI capabilities to market accelerate adoption and ensure HubSpots leadership position in AI for go-to-market teams. The ideal candidate thrives in ambiguity works fast with urgency and knows how to turn cutting-edge technology into customer success stories.
What Youll Do
- Accelerate Breeze adoption and growth - Design and execute programs that drive customer engagement and adoption of Breeze at scale. Partner with sales CS enablement academy partnerships and product to ensure a consistent and compelling message. Analyze product adoption & usage data - to inform optimization strategies and identify growth levers.
- Drive Breeze credits adoption & monetization - working with product product strategy & ops CS Sales & enablement to educate customers surface high-value use cases and ensure customers see measurable value.
- Craft differentiated positioning and value propositions that make Breeze indispensable for HubSpot customers translating complex AI capabilities into specific brief and bold positioning that is anchored in real actionable use cases and jobs to be done.
- Lead and collaborate across cross-functional launch teams to deliver high-quality product launches including positioning messaging naming packaging enablement and customer communications. Build strong relationships across Product Sales Customer Success marketing academy enablement and other key teams.
- Develop adoption-driving content such as use case guides playbooks interactive demos customer case studies sales enablement assets live walkthroughs contextuals assets and marketing campaigns that drive fast customer understanding and better sales alignment.
- Influence market perception and thought leadership - Drive solution narratives and exec-ready content that reinforces our market leadership & customer value. Evangelize Breeze internally and externally presenting at events leading internal training and building customer excitement around AI.
- Leverage business & product acumen: Develop a nuanced understanding of your products functionality as well as the revenue and cost drivers that impact performance. Stay ahead of AI trends and use this knowledge to shape GTM product positioning messaging and adoption strategies.
- Execute with speed agility accountability and impact: Operate with urgency and a builders mindset. Navigate ambiguity with confidence and bring clarity to complex cross-functional projects. Manage multiple high-priority initiatives simultaneously anticipate risks and maintain momentum through thoughtful planning and execution.
- Measure and iterate on adoption and monetization strategies based on product usage data customer feedback and market performance.
What Were Looking For
- 5 years of product marketing experience ideally in SaaS with proven experience in launching and driving adoption of innovative products.
- Background in monetization pricing or usage-based adoption strategies is highly desirable.
- Proven ability to translate technical capabilities into compelling narratives for multiple personas. Excellent storytelling writing and presentation skills that inspire customers and align stakeholders.
- Experience leading complex cross-functional go-to-market initiatives from strategy through execution.
- Deep familiarity with generative AI technologies (e.g. ChatGPT Claude Gemini) and a strong point of view on how they can transform customer experiences.
- Comfort operating in ambiguity and moving quickly without all the answers with a bias toward action
- Data-driven mindset with the ability to analyze adoption usage and monetization metrics to inform strategies.
- A customer-obsessed builder who thrives on creating impactful transformative solutions.
- Collaborative team-oriented mindset and high personal accountability.
Youll be part of a collaborative high-performing team thats shaping how millions of customers experience HubSpots AI this role youll help drive Breezes success ensuring it becomes a cornerstone of our customers growth.
Cash compensation range: 00 USD Annually
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
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Required Experience:
Senior IC
Employment Type
Full Time
