Direct Marketing Senior Manager (A&H)
Direct Marketing Senior Manager (A&H)
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Job Description
Purpose:
Management of overall A&H products across APAC for Direct Marketing and Digital Direct Marketing. Management of strategic Thailand projects to seek and optimize opportunity to grow sustainably Direct Marketing and remain #1 proposition in Thailand.
Work along side with Head of Direct Marketing and Head of Digital to sustain profitability and drive growth through products in Direct Marketing channel and Digital channel and across Line of Business.
Responsibilities:
Project Management
- Support Business Development on deal referral that involve Direct Marketing
Campaign Management
- Work closely with Head of Campaign Management on financial projection and strategy to win and/or renew especially on the large TH deals.
- Support Head of Campaign Management on Referral of deals
Product Strategy
- Drive product strategy and product packages for Direct Marketing and Digital Direct Marketing channel to have best in class product suits in the markets where we operate.
- Align Engage and Explore opportunity to plan and execute product journey and product factory across markets that can be leveraged and shared to fasten speed to market from U/W and approval standpoint.
- Work closely with Head of Campaign Management/ Actuary to address and improve portfolios profitability through the revisit of product and its coverage.
- Coordinate with Business Development to propose strategically right products to win new partnership.
Qualifications
- Experienced in A&H DM and DDM with insurance knowledge and understanding Chubb is a plus.
- Background in marketing/ product development/ actuary/ or customer relationship management
- Proven record of ability to work effectively in a highly matrixed organization across all levels and in multicultural/ remote environment to be able to manage and drive the change.
- Possess strong analytical thinking influencing and interpersonal skills to coordinate work effectively in a high performing work environment.
- Capabilities in understanding and balancing customer centric and financial management.
Required Experience:
Senior Manager
Employment Type
Full-Time
