Digital Marketing Specialist (SEO/PPC)
Digital Marketing Specialist (SEO/PPC)
Posted on :
23-08-2025
Employer Active
1 Vacancy
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Job Description
HBX is a global e-commerce platform and retail destination for the worlds most well-known and up-and-coming brands in menswear womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture HBX focuses on delivering the latest trend-setting fashion accessories shoes home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide it has 2 retail stores in Hong Kong.
We are seeking a highly motivated and results-oriented Digital Marketing Specialist with a passion for leveraging AI. This role is ideal for someone with a strong foundation in SEO and Paid Advertising coupled with a keen interest and ability to utilize AI/LLM to automate tasks gain insights and enhance campaign performance. The successful candidate will be a proactive problem-solver constantly seeking innovative ways to drive traffic generate revenue and achieve measurable results.
Responsibilities:
- There are a several key areas:
- Develop and execute comprehensive SEO strategies to increase organic visibility and rankings.
- Conduct keyword research and competitor analysis.
- Monitor SEO performance using tools like Google Analytics Google Search Console Google AdWords SEMrush etc.
- Stay updated on search engine algorithm changes and best practices.
- Plan create manage and optimize paid advertising campaigns across various platforms (e.g. Google AdWords Facebook/Instagram Ads).
- Manage campaign budgets bidding strategies and targeting to maximize ROI.
- Perform A/B testing on ad copy landing pages and targeting parameters.
- Analyze campaign performance data and provide actionable insights.
- Identify opportunities to leverage AI tools for automating repetitive marketing tasks (e.g. reporting keyword clustering ad copy generation audience segmentation).
- Experiment with and implement new AI-powered marketing technologies.
- Track measure and report on KPIs for all digital marketing campaigns.
- Create regular reports with clear analysis and recommendations for improvement.
- Proactively identify challenges and opportunities within the digital marketing landscape.
- Develop and test innovative solutions to overcome obstacles and improve performance.
- Stay ahead of industry trends particularly in AI applications for marketing.
- Work closely with content buying and development teams to ensure cohesive marketing efforts.
Search Engine Optimization (SEO):
Paid Advertising (SEM/PPC):
AI Integration & Automation:
Analytics & Reporting:
Proactive Strategy & Problem Solving:
Collaboration:
Requirements:
- Proven 3 years of experience in digital marketing with a strong focus on SEO and Paid Advertising (SEM/PPC).
- Demonstrable success in improving organic rankings and managing profitable paid campaigns.
- Hands-on experience with core digital marketing tools (e.g. Google Analytics Google Ads Facebook Ads Manager SEO platforms like SEMrush/Ahrefs/Moz).
- Familiarity with AI concepts and practical experience using AI tools in a marketing context.
- Familiarity with programming languages (Python) for data analysis and automation tasks is highly desirable.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent problem-solving abilities and a proactive self-starter mindset.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong written and verbal communication skills.
If you think youve got what it takes please provide your cover letter CV portfolio and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
Personal data collected is for recruitment purpose only.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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