Amazons Devices Design Group has launched iconic products like Echo Fire TV and Alexa. Were seeking a Principal Film/Creative Director to partner with VPs and senior leaders to set the creative vision for product storytelling across the organization blending live action CG VFX photography AI filmmaking editing and post-production into cinematic narratives that inspire align and influence at the highest levels.
This role will be instrumental in building and refining a hybrid production pipeline that unites live action CG and AI-driven workflows to communicate product vision. You will define storytelling approaches establish scalable processes and create high-fidelity narratives that make complex ideas tangible. From early-stage concept films to strategy-shaping content your work will help leadership see the future more clearly align teams and engage customers. Your expertise will include directing live action productions collaborating with VFX and CG teams working closely with AI artists and leading projects with multi-disciplinary creative teams.
Youll collaborate with producers to plan and execute shoots be hands-on during production and partner with AI artists and technical teams to integrate AI tools seamlessly into pre-production production and post-production. These collaborations will accelerate speed expand creative possibilities and raise the quality bar for product storytelling. You will also partner closely with Amazons Devices Brand Studio contributing to shared storytelling initiatives.
Key job responsibilities
Partner with VPs and senior leaders to set and maintain the creative vision for product storytelling within the Devices Design Group
Work directly with VPs and senior leaders on high-stakes strategically critical projects
Direct live action productions and CG shoots from planning through on-set execution
Collaborate with AI artists to concept develop and refine content using AI filmmaking pipelines
Integrate AI filmmaking tools into workflows to boost speed quality and creative range
Partner with producers to ensure shoots meet both creative and logistical goals
Lead projects with multi-disciplinary teams including animators VFX artists art directors editors and sound designers
Turn early product ideas into clear concise narratives that resonate with leadership and cross-functional teams
Collaborate with CG and compositing teams to unite live action and visual effects
Work closely with product industrial design and engineering teams to visualize early-stage concepts
Shape narrative structure tone and pacing for maximum clarity and emotional resonance
7 years in film creative direction or related production roles with a portfolio demonstrating strategy-influencing product storytelling
Proven experience directing live action productions and collaborating with CG/VFX pipelines
Mastery of editing cinematography and photography for product storytelling
Experience collaborating with AI artists and leveraging AI filmmaking tools for enhanced creative output and production efficiency
Experience working with producers to plan and execute shoots
Strong leadership experience guiding projects with multi-disciplinary creative teams
Proven ability to influence product direction at the leadership level through cinematic storytelling
Demonstrated experience working with VPs and senior leaders on high-stakes projects
Background in both live action and CG-based production
Deep understanding of full post-production workflows including compositing and finishing
Experience collaborating on large-scale product storytelling initiatives
Proven ability to mentor senior creative talent and establish production frameworks at scale
Track record of crafting emotionally resonant narratives for new-to-world products
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147600/year in our lowest geographic market up to $244000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.