Associate Brand and Partnership Manager

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One of Canadas Most Trusted Investment Brands.

AtPicton Mahoney Asset Management (PICTON Investments) being alternative isnt just what we doits who we are.

Founded by industry pioneer David Picton weve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canadas most trusted investment brands we are proudly independentprivately run 100% employee-owned and deeply committed to delivering results for our clients.

Thinking Alternatively is in Our DNA.

With a team of 171 bold thinkersone-third dedicated solely to investment managementwe are specialists not generalists. Managing $15.3 billion for institutional and retail clients we navigate markets with conviction resilience and a forward-thinking approach.

Were more than investors were innovators. We challenge traditional investment mindsets constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.

Our success is built on four guiding principles:

• Treat investors money like our own.
• Redefine the way investors invest.
• Be humanalways approachable.
• Succeed together one investment at a time.

These arent just wordsthey define how we think how we invest and how we work.

Now were entering our next chapter. Were transforming our brand and reshaping the way the world invests. If you think alternatively embrace an entrepreneurial spirit and thrive in a dynamic bureaucracy-free environment join us and be part of whats next.

Thriving in Our Entrepreneurial Culture

AtPICTON Investments youll thrive in our creative and dynamic workplace where collaboration and support are at the core of everything we do. At our firm youll have the opportunity to take on significant responsibilities work in a flexible environment and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. Youll be empowered with a high level of responsibility trust and flexibility providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards performance-based bonuses and a clear path for career growth youll have everything you need to develop both now and over the longer term.

The Opportunity

Were looking for a motivated creative and digitally-savvy Associate Brand and Partnership Manager to support the continued rollout and growth of our refreshed brand in the market. This is an exciting opportunity to contribute to the development and execution of high-impact brand initiatives that drive awareness trust and engagement with financial advisors.

Reporting to the Associate Vice President of Brand Marketing youll play a key role in building a consistent compelling brand presence across all channels. Youll bring strong storytelling instincts a collaborative mindset and a passion for marketing innovation while building skills in media strategy event coordination and educational programming. If youre eager to learn confident using AI tools and ready to push creative boundaries wed love to hear from you.

Youll have the opportunity to learn and lead:

Brand Development & Execution

• Support the implementation of PICTONs brand strategy across campaigns platforms and internal touchpoints.
• Help bring our brand story to life through clear messaging cohesive visuals and bold creative ideas.
• Collaborate with cross-functional teams (Sales Product Investments) to ensure alignment and consistency.

Media & Campaign Execution

• Support the planning and execution of paid earned and owned media campaigns working closely with media agency partners.
• Contribute to content and messaging for advertising thought leadership and PR initiatives.
• Optimize campaign performance by tracking KPIs and analyzing results.

Social Media

• Help manage and grow our digital presence with a focus on LinkedIn and YouTube.
• Monitor social performance and recommend content optimizations to improve reach and engagement.
• Stay up to date on industry trends social media best practices and competitor activity.

Event Coordination & Brand Activations

• Coordinate logistics and branding for key sponsorships conferences and advisor events.
• Manage on-site brand execution to ensure a seamless high-impact presence.
• Collaborate with Sales teams to align event strategy with business goals.

Partnerships & Sponsorships

• Support the management of key partnerships and sponsorships that extend our reach with advisors and industry stakeholders.
• Ensure sponsorship activations align with brand strategy and deliver measurable value.
• Work cross-functionally to integrate sponsorships into broader campaigns and employee engagement initiatives.

Education & CE Accreditation

• Support the development accreditation delivery and promotion of Continuing Education (CE) programs for advisors.
• Work with internal subject matter experts and compliance teams to ensure content meets industry standards.

Employer Branding

• Partner with HR to develop and amplify employer brand initiatives that reflect our culture values and employee experience.
• Support recruitment marketing efforts by ensuring alignment between the corporate and employer brands across platforms like LinkedIn and the Careers site.

Analytics & Optimization

• Track brand and campaign KPIs to assess performance and share insights.
• Gather feedback and conduct research to inform future brand initiatives and creative direction.

What You Bring

• 35 years of brand marketing experience ideally in financial services.
• Strong understanding of brand governance and media campaign execution.
• Experience coordinating events sponsorships and conference participation.
• Familiarity with CE accreditation processes and advisor education programs (or willingness to learn quickly).
• Proficiency with social platforms particularly LinkedIn and YouTube.
• Working knowledge of marketing tools and willingness to explore AI platforms like Gemini.
• Ability to manage multiple projects and timelines in a fast-paced environment.
• A collaborative spirit detail-oriented mindset and creative problem-solving skills.
• Enthusiasm for brand building and a desire to grow your marketing career.

Our Commitment to Employees

AtPICTON Investments we take pride in enhancing our employees experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts VersaFi memberships (formerly Women in Capital Markets) Picton investment counseling and portfolio management services volunteer and charitable donation matching maternity and parental leave top-up recognition awards semi-annual performance bonuses a generous annual vacation entitlement (minimum of 15 days per year) training and development reimbursement extensive health and dental benefits a healthcare spending account and more. These offerings are designed to support your career growth well-being and overall success. Join us and thrive in an environment that values and invests in you!

PICTON Investmentsis committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race colour creed religion sex disability gender identity gender expression family status age language or national origin. If you require an accommodation at any point in time throughout the application and hiring process please contact Human Resources at or at

PICTON Investmentsdoes not accept unsolicited resumes emails calls or any other form of communication from third-party recruitment agencies. Any unsolicited outreach including commercial electronic messages will neither be acknowledged nor considered.

Required Experience:

Manager