At Accelerated Focus were building a modern scalable marketing functionand youll be at the center of it. As our first dedicated Product Marketing and Communications Specialist your mission is to connect our products and services to the people who need them most by creating clear compelling narratives enabling our sales team and bringing customer insights into go-to-market activities.
This is more than just product marketingits a chance to shape how we go to market influence cross-functional strategies and help lay the foundation for a high-performing marketing a fast-moving environment your grit adaptability and problem-solving mindset will turn ambiguity into clarity insights into action and product value into customer impact.
Responsibilities: As the Product Marketing and Communications Specialist you will support how our products and services are positioned communicated and brought to market. Specifically you will:
Support the execution of the go-to-market strategy and positioning including product launches in collaboration with Sales.
Make the role of Sales easier by clearly defining the marketing programs tools collateral and messaging that effectively reach our target audience.
Implement product positioning and messaging based on customer outcomes and differentiators as defined with senior leadership.
Continuously refine our value proposition through customer and competitive research.
Create and maintain sales enablement tools such as pitch decks one-pagers playbooks and customer impact stories.
Develop scalable processes to support Sales with timely and relevant marketing content establishing strong feedback loops with Sales and Operations.
Oversee and participate in marketing campaigns social media PR and digital content.
Coordinate and execute industry conferences and events in alignment with leadership direction from pre-event messaging to post-event follow-up and ROI tracking.
Explore how AI tools can enhance marketing communications and content strategies.
Collect and report on NPS CSAT and CES for the delivery of our products and services share insights with Leadership/Operations/Sales and use results to optimize messaging and service delivery.
Establish processes for tracking and evaluating campaign and content performance.
Collaborate across Leadership Operations and Sales to ensure marketing aligns with company strategy.
Lay the groundwork for future roles in Product Marketing Strategic Marketing and Marketing Services as the function scales.
Manage external marketing communications vendors when required.
Embrace ambiguity and wear multiple hats in a fast-paced scaling environment.
Qualifications:
35 years of experience in Product Marketing Product Management or Strategic Marketing (preferably in B2B SaaS tech or consulting)
Experience working cross-functionally with Operations Sales and Leadership teams
A strong communicator who simplifies complex ideas into compelling narratives
Comfort in ambiguityyoure hands-on and enjoy building
Curious analytical and customer-firstyou dont wait for research; you go get it
Strategic thinker who can also execute tactically
Minimal travel may be required (0-5%)
Bonus points if you have any of the following:
Exposure to Marketing Services: campaign execution content or events
Experience developing pricing or revenue models
Familiarity with sales enablement platforms or CRM tools
Product Management and/or Strategic Marketing
Why Join Accelerated Focus Were a people-first results-driven company that invests in both our clients and our team. Youll be part of a collaborative environment where your voice is heard your expertise is valued and your contributions make a real impact. We believe marketing is core to company growthnot an afterthought. Here your work will shape not just how we connect with customers but also our brand products and overall business strategy.
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.