Senior partner product marketing

About this role
The Partner product marketing manager is responsible for developing and executing marketing strategies that drive awareness engagement and revenue through Writers partner network. This role involves collaborating closely with internal teams and external partners to create and deliver compelling marketing campaigns content and programs that showcase the value of Writers products and solutions. The ideal candidate will have a strong background in product marketing excellent communication skills and a proven ability to build and maintain successful partner relationships.

Your responsibilities

• Partner marketing strategy:

  • Develop and implement a comprehensive partner marketing strategy that aligns with Writers overall business goals.

  • Identify and prioritize key partner segments and opportunities for growth.

  • Collaborate with the core Product Mlarketing team to ensure partner marketing initiatives are integrated with broader marketing efforts.

• Campaign development and execution:

  • Create and execute joint marketing campaigns with partners including webinars co-branded content and promotional events.

  • Develop and manage marketing collateral such as case studies whitepapers and sales enablement materials tailored for partner audiences.

  • Coordinate with internal teams (e.g. sales product and creative) to ensure seamless execution of partner marketing campaigns.

• Content creation and management:

  • Produce high-quality engaging content that highlights the benefits and value of Writers products in partnership with external partners.

  • Manage the content calendar for partner marketing ensuring timely and relevant content delivery.

  • Collaborate with the content team to create and curate content for partner channels such as blogs social media and newsletters.

• Sales enablement:

  • Develop and deliver training programs and resources to help partners effectively sell Writers products.

  • Create and maintain a library of sales enablement materials including product overviews competitive analyses and customer success stories.

  • Work closely with the sales team to identify and address partner-specific sales challenges and opportunities.

• Relationship management:

  • Build and maintain strong relationships with key partners serving as a trusted advisor and point of contact.

  • Facilitate regular communication and collaboration with partners to ensure alignment and mutual success.

  • Address partner concerns and provide support to enhance their experience and satisfaction.

Is this you

• Youve led partner GTM with GSIs/SIs/ISVs and know how to turn integrations into packaged solutions.

• You can craft a crisp joint value propand back it up with use cases references and proof.

• You speak both product and pipeline: messaging on Monday influenced ARR review on Friday.

• Youve built partner playbooks enablement and demo scripts that sellers actually use.

• You can run a joint launch end-to-end: narrative assets training PR/AR and field readiness.

• Youre fluent in marketplaces (AWS/Azure/GCP AppExchange) and how to drive listings to revenue.

• You understand APIs data flows and security basics (SOC 2 GDPR) enough to make technical content simple.

• Youre a coalition builder who influences without authority across Product Alliances Sales and CS.

• You prioritize ruthlessly: tier partners align on bets and say no when it doesnt ladder to goals.

• You measure what matterssourced/influenced pipeline win rate attach rate partner-led expansion.

• Youre customer-obsessed and can translate a CIO/IT or LoB pain into a compelling partner story.

• You write fast think clearly and can present to executives with confidence.

• You thrive in ambiguity create structure and ship high-quality work on tight timelines.

• Youre energized by buildingnew motions new narratives new partner solutions.

Benefits & perks (US Full-time employees)

• Generous PTO plus company holidays

• Medical dental and vision coverage for you and your family

• Paid parental leave for all parents (12 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Home office setup cell phone internet

  • Wellness stipend for gym massage/chiropractor personal training etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We dont make hiring or employment decisions based on race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other basis protected by applicable local state or federal law. Under the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

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