DescriptionAs Growth Business Development Manager for Work & Rewards (W&R) North America (NA) you will play a pivotal role in bridging Marketing Sales Operations and Advisory Sales for the North America W&R business. Youll support initiatives to increase the number of quality leads and new client meeting opportunities across the business with an initial focus on the Advisory businesses. One key responsibility is in helping to define and maintain the process for qualifying leads generated from marketing campaigns and received from liaising with the W&R Sales Ops team in Manila to ensure only the most relevant leads are directed at our sellers to parallel youll collaborate on the design and delivery of sales enablement training to upskill our sellers to understand and actively participate in the business development and sales process. This role sits within W&Rs North America Growth team and offers a unique opportunity to shape how we scale and support high-performing advisory sales teams.
Responsibilities include but are not limited to:
Qualify and Develop Leads:
- Review leads either generated directly from campaigns and/or triaged by the W&R Sales Ops team and categorize the leads; update in Dynamics.
- Qualify and develop leads that fit W&Rs ideal buyer profile as generated through outbound and inbound sales activities; facilitate initial contact with potential clients to learn more about their needs and further prioritize follow-up activities. Disqualify leads that do not meet the criteria for assignment to a senior seller.
- Leverage data and toolsto help sales teams prioritize high-potential prospects; evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
- Review client information for potential leads in Dynamics to determine other areas of work and suggest/generate cross-sell opportunities.
- For qualified leads provide prospect brief to assigned consultant/senior seller
- Provide feedback to marketing and commercialization teams on the effectiveness of campaigns; partner with marketing colleagues to ensure inbound leads from events and activities are effectively qualified.
- Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.
- For defined prospect segments develop leads through business development outreach
CRM Management and Optimization:
- Maintain CRM data accuracy and integrity. Provide training and ongoing support to senior sellers on lead qualification/disqualification and conversion process to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
- Provide reporting to NA Growth leader on prospecting activities (e.g. number of leads fielded qualification/disqualification conversion to opportunities trend analyses).
Business Development and Sales Enablement and Training:
- Develop/coordinate/support delivery of NA sales training related to lead generation / qualification.
- Train and oversee the activities of potential additions to the Growth Business Development team.
Qualifications- Passion for business development sales and/or sales operations; experience preferred.
- Demonstrates a willingness to experiment with new approaches and ideas. Proactively seeks out and develops creative solutions to problems.
- Views setbacks as learning opportunities analyzing both successes and missteps to gain insights for future efforts. Shows resilience and adaptability in the face of change and ambiguity.
- Excellent communication skills both written and verbal with the ability to collaborate effectively with cross-practice and cross-business teams and leaders.
- Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines.
- Analytical innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture.
- Proven track record of adopting and mastering new technologies; familiarity with CRM systems sales technology and lead generation tools.
- Excellent Microsoft Office skills particularly Excel.
- Experience in working with Work & Rewards preferred.
- Bachelors degree or equivalent experience; HS diploma required.
Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.
This position will remain posted for a minimum of three business days from the date posted or until a sufficient/appropriate candidate slate has been identified.
Compensation and Benefits
Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors including but not limited to location of the role individual competencies education/professional certifications qualifications/experience performance in the role and potential for revenue generation (Producer roles only).
Compensation
The base salary compensation range being offered for this role is $65000 to $96000 USD per year.
The role is also eligible for an annual short-term incentive bonus.
Company Benefits
WTW provides a competitive benefit package which includes the following (eligibility requirements apply):
- Health and Welfare Benefits: Medical (including prescription coverage) Dental Vision Health Savings Account Commuter Account Health Care and Dependent Care Flexible Spending Accounts Group Accident Group Critical Illness Life Insurance AD&D Group Legal Identify Theft Protection Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- Leave Benefits: Paid Holidays Annual Paid Time Off (includes state/local paid leave where required) Short-Term Disability Long-Term Disability Other Leaves (e.g. Bereavement FMLA ADA Jury Duty Military Leave and Parental and Adoption Leave) Paid Time Off(only included for Washington roles)
- Retirement Benefits: Qualified contributory pension plan (if eligible) and 401(k) plan with annual nonelective company contribution. Non-qualified retirement plans available to senior level colleagues who satisfy the plans eligibility requirements.
Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles County Fair Chance Ordinance for Employers we will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Manager