Social Media Associate

About the Role

MedSchoolCoach is seeking a Social Media Associate who is motivated creative and eager to grow our social media presence across platforms including but not limited to Instagram TikTok Facebook Twitter YouTube and LinkedIn. As a Social Media Associate you will be joining the Marketing team and will be responsible for growing our following and achieving marketing objectives on social media. Your day-to-day duties will include managing influencer marketing campaigns creating and executing a content calendar and maintaining brand standards on our accounts.

The ideal candidate for this role is a recent college graduate who has had first-hand experience as a pre-medical student and has a proven ability to create popular social media content particularly short-form videos for Instagram and TikTok.

Candidates should also be comfortable managing multiple projects at once taking initiative to solve problems and being evaluated based on results.

In This Role Youll Get To

• Manage our influencer marketing program execute influencer marketing campaigns and build relationships with medical creators.
• Collaborate with graphic designers and utilize your own editing skills to create compelling social media content including videos graphics and ad creative.
• Ensure high-quality branding and professionalism across social media properties
• Manage comments and DMs across social media platforms.
• Report and analyze social media campaign and account performance providing recommendations to improve overall campaign/partner performance and optimize ROI.
• Assist in planning and executing paid social media campaigns on Meta and TikTok to drive webinar sign-ups lead generation and sales.
• Build your skills in various marketing technologies including WordPress HubSpot Meta Ads Manager Canva Adobe Creative Suite.
• Grow into a seasoned marketing professional who understands how to leverage social media to support business objectives.
• Take an active role in developing new social media strategies to generate brand awareness marketing qualified leads and revenue.

Looking For Someone Who

• Is comfortable creating short-form video and static content for social media.
• Has had first-hand experience pursuing a pre-med academic track as an undergraduate.
• Is deeply familiar with pre-med culture and medical school application requirements.
• Is a recent college graduate.
• Is proficient at graphic design.
• Is proficient at using Microsoft Excel or Google Sheets to analyze data.
• Feels comfortable taking the initiative to reach out to social media creators.
• Is highly results-oriented and comfortable being evaluated based on results.
• Can manage multiple projects at once and prioritize to-do lists.
• Formal coursework or prior work experience in Marketing is a bonus but not required.

Key Performance Indicators

• Social media reach: the number of people who view our content and follow our accounts.
• Social media engagement rate: the level of interaction our content generates among viewers/followers.
• Lead generation: the number of potential customers attracted through our social media properties.
• Revenue generated: amount of closed deals where the first touch point was social media.

About MedSchoolCoach

MedSchoolCoach is a rapidly growing EdTech company that serves the needs of future physicians by providing the highest quality content tutoring and advising services. Physician-led and founded MedSchoolCoach is driven by its mission to help shape the future of medicine. Over time the organization has become one of the largest players in the medical space reaching nearly 50% of prospective medical students every year through one of our products or services.

As an organization MedSchoolCoach stays true to its humble roots while scaling at a breakneck pace. MedSchoolCoach was recently named to Inc Magazines Inc 5000 list with an overall ranking of 953 and was designated as the 17th fastest growing education company in the United States. We are grounded in our desire to offer prospective doctors with the tools they need to succeed while providing an exceptional learning and mentoring experience. Our vision is to create the most engaging and effective edtech platform supported by world class physicians and educators for students from all walks of life.

Working for MedSchoolCoach

We are a distributed team of creative approachable and motivated entrepreneurs educators tutors advisors and clinicians who are passionate about improving healthcare and education. At MedSchoolCoach we value problem solvers who take initiative communicate earnestly work effectively and prioritize life-work balance. We do everything we can to make sure our teammates are successful personally and professionally. We welcome all employee contributions in whatever shape or form they manifest especially as our organization continues to grow.

Compensation and Benefits

• Salary range of $50000-$60000
• Open PTO policy
• Comprehensive health dental vision life and disability insurance
• 401(k) with company match
• Fun team events (virtual and in-person)
• Flexible schedulewe prioritize results over micromanagement