Senior Global Integrated Campaign Manager

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The integrated marketing campaign function is a strategic role on our Enterprise marketing team that ensures all marketing efforts are coordinated and aligned to deliver a consistent on-brand message to audiences across channels. It is your responsibility to design a cohesive campaign strategy to drive business priorities from building awareness to creating and progressing pipeline to driving active use of our products.

You will help develop and deliver:

• Increased marketing impact by steering and focusing channel teams on global priorities and target metrics
• Unified messaging across channels to reinforce Adobes value proposition identity and brand recognition
• Increased Adobes visibility and engagement through compelling persona-based value propositions
• Improved efficiency through coordinated efforts that reduce redundancy and improve use of resources
• Ongoing campaign performance improvements through reporting and analysis and driving optimization and pivots

Responsibilities

• Campaign Strategy: Oversee the collaborative development of marketing strategies that span across multiple channels and regions and align marketing goals with overall business objectives and target audience needs.
• Campaign management: Lead the development of campaigns and communicate the campaign strategy outcomes targeting tactics and critical metrics cross-functionally and to executive leadership across marketing sales and product.
• Channel coordination and consistency: Streamline efforts across cross-functional teams to implement campaigns effectively and ensure a unified strategy across marketing channels. Surface insights and requests to inform content development. Ensure consistent and effective messaging across all channels and tactics.
• Market & customer knowledge: Stay on top of innovation and industry trends competitive landscape marketing tactics customer behavior and emerging technologies to inform campaign strategy. Have an in-depth knowledge of common business challenges our customer face and how Adobe products help solve those challenges.
• Reporting and optimization: Monitor and report on the effectiveness of campaigns. Develop and communicate insights optimizations and/or pivots needed through run-the-business and quarterly business reviews.
• Cross-functional influence & accountability: Extensively collaborate and influence key team members working closely with Sales Product Marketing Digital and Events centers of excellence BDRs and senior leadership. Communicate effectively at various levels regarding marketing objectives and outcomes.

Deliverables and Outcomes

• Development and communication of end-to-end campaigns both planned and in-market
• Development of strategy and channel activation plans for campaigns product launches and regional targeted pursuits
• Facilitate a degree of coordination across centers-of-excellence and for the execution of campaigns and product launches across channel content and related teams
• Ensuring consistent messaging and alignment across channels content and marketing tactics
• End-to-end campaign performance analysis and insights
• Communication of performance insights and opportunities for optimization that elevate the impact of our B2B marketing beyond linear demand gen

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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