Regional Marketing Manager (São Paulo, Brazil)

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This is an exciting opportunity to be the first Figma Marketing hire in Latin America our newest launch market. Since launching the region in July 2025 we are looking for a Marketing leader to run marketing efforts across LATAM and drive strategic marketing initiatives focused on lead generation and revenue this role you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach engage and convert our local audiences collaborating in lock step with our sales teams. Youll be focussed on upleveling our brand awareness driving demand for net-new growth and helping expand & retain our existing customer addition you will be responsible for hiring & overseeing a full-time marketing contractor and sourcing / liaising with agency support (i.e PR & Communications or Event Production) as required.

Youll be part of the International Marketing Team and partner closely with Sales Demand Generation Events and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

This is a full-time role based in our So Paulo hub.

What youll do at Figma:

• Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM driving consistent and impactful marketing results through the funnel in local languages (Portuguese Spanish)
• Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO PG). Ensure successful execution best practice and solid ROI
• Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience as well as have a POV on how best to distribute content at scale within your markets (i.e. email content syndication etc)
• Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy including net-new and existing customer expansion.
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success including the tracking and measurement of all marketing programs and spend to budget
• Regional Leadership: As this is a highly collaborative and visible role youll be the face of LATAM marketing as well as an International Marketing brand ambassador

Wed love to hear from you if you have:

• 8 years of B2B Marketing leadership experience across multiple countries in Latin America
• Fluent in Portuguese and Spanish
• Experience building and executing full funnel Demand Gen strategies for different segments (SMB MM Ent/Strat)
• Demonstrated understanding of digital marketing mix and you understand how to use digital channels to optimise and scale programmatic campaigns
• Experiencing building and managing field events (both in person and digital
• Experience solving complex marketing problems and collaborating with senior management to find success
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things
• Vendor or contractor management experience

While its not required its an added plus if you also have:

• PLG/Saas Experience
• Experience using Figma

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts experiences and opinions allows our employees our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity/expression veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role participate in the interview process perform essential job functions and receive other benefits and privileges of employment. If you require accommodation please reach out to . These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection we require all candidates keep their cameras on during video interviews. Additionally if hired you will be required to attend in person onboarding.

By applying for this job the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figmas Candidate Privacy Notice.