Product Marketing Specialist – Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within mission is to help small businesses make the right technology decisions and find the tools they need to grow optimize and become more effective at what they business comprises three leading brandsCapterra Software Advice and candidates interested in taking their next career step in the technology space Gartner Digital Markets offers the fast pace and excitement of working for a startup the stability and resources of a large established organization and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

What were looking for:

Gartner Digital Markets is looking for a Product Marketing Specialist to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

Why youll want to come to work:

• Go-to-Market Strategy & Messaging

  • Support and evolve go-to-market (GTM) messaging and positioning frameworks translating complex technical and product features into clear compelling and differentiated value propositions and stories that resonate with our clients.

  • Develop and execute integrated sales and marketing campaigns by leveraging data-driven closed/won analyses ongoing competitive intelligence and customer insights to identify and articulate key differentiators keeping our narrative fresh.

  • Test measure and optimize product messaging and positioning through A/B testing market research customer interviews and feedback loops.

• Product Launches & Enablement

  • Support product launches end-to-end: develop launch strategies build cross-functional go-to-market plans create enablement materials and orchestrate alignment across Product Sales Marketing and Customer Success to ensure successful launches and sustained momentum.

  • Develop and execute strategies to support channel and campaign marketing launches leveraging digital channels content marketing and partner ecosystems to drive awareness and demand.

• Customer & Market Insights

  • Act as the voice of the customerchampioning user needs pain points and feedback to inform product strategy roadmap and feature prioritization. Partner closely with Product UX and Customer Success teams to validate new product hypotheses and design scalable GTM motions.

  • Stay ahead of industry trends emerging technologies and best practices in product marketing bringing innovative ideas and approaches to the team.

• Growth Adoption & Performance

  • Accelerate pipeline growth and drive product adoption upsell and expansion by collaborating with Product Sales and Account Management teams leveraging lifecycle marketing in-product messaging and targeted campaigns to maximize customer engagement and value realization

What youll bring to the team:

• Bachelors degree preferred ideally in Marketing Business or a related field.

• 25 years of relevant experience in product marketing ideally at a leading B2B technology company SaaS provider or online marketplace.

• Demonstrated expertise in translating technical concepts into customer-centric messaging with a strong portfolio of successful product launches and campaigns.

• Strong analytical skills with experience in market research competitive analysis and using data to drive decisions and measure impact.

• Excellent written and verbal communication skills with the ability to distill complex information into clear actionable recommendations for both technical and non-technical audiences including executives.

• Creative problem-solving skills and a growth mindsetable to diagnose challenges break them down into actionable components and drive toward innovative solutions.

• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously in a fast-paced environment.

• Experience with digital marketing content creation copywriting and/or public speaking is highly valued.

• Collaborative cross-functional team player with a passion for building relationships and driving alignment across diverse stakeholders.

• Ability to prioritize effectively adapt quickly to changing priorities and thrive in a dynamic high-growth environment.

Dont meet every single requirement We encourage you to apply anyway. You might just be the right candidate for this or other roles.

What youll find:

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact - your work will contribute directly to our strategy.

• Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• New offices close to Glries and the beach in the fantastic innovation and tech 22@ district of sunny Barcelona.

• Fresh fruit snacks selection of teas fair trade organic coffee.

What youll receive:

• Competitive compensation.

• 23 days annual holiday and an additional day off for your birthday.

• Private Medical and Dental Care.

• Life and Disability Insurance.

• Public Transport Subsidy.

• Ticket Restaurant Card.

• Childcare Vouchers (Ticket Guarderia).

• IncentiFit - annual reimbursement for health-and-wellness-related activities.

• Pension Scheme.

• Tuition Reimbursement.

• Employee Stock Purchase Plan.

• Employee Assistance Program.

• Gartner Gives Charity Match.

• Relocation Assistance - a specialist to help you with all the appointments and paperwork.

And much more!

What we are:

• Action Oriented - You have what it takes to deliver measurable results fast. We encourage and guide the vision roadmap to success and the action it takes to make it happen.

• Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful radical candor to your work with a mindset of desiring ongoing professional and personal development.

• Collaborative - You believe in the one team shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

PLEASE NOTE:

- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.

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Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to more than 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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