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The best job advertisements Tell your company story in a way that shows how it brings value to customers. Describe your unique company culture with specific examples. Include industry-specific skills tools and jargon (for example a programming language or software platform that is part of the job). Include a salary range pay transparency is becoming the norm and if you choose not to post a salary range your candidates can find pay information online anyway. Mention location almost all job seekers use a location keyword in their job search. Highlight the big benefits right at the top of the ad. Consider using testimonials from current staff in your ad or linking to a video about your company. Make the job ad easy to read and understand by using a clear organizational style.
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