Sales & Marketing Manager - MashUp Food Hall + Genuine Work
Sales & Marketing Manager - MashUp Food Hall + Genuine Work
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Job Description
Job Title: Sales & Marketing Manager
Location: Mashup Food Hall Genuine Work Louisville KY Employment Type: Full-Time Reports to: General Manager
About Mashup Food Hall: Mashup is a high-energy boundary-pushing food hall and Genuine Work is a collaborative coworking space - both located in Louisvilles NULU neighborhood. Home to culinary creatives pop-up chefs a full bar and a steady rotation of community activations Mashup is designed to be a place where locals and visitors gather to eat drink work and play-all under one industrial-modern roof.
Position Overview: Were looking for a Sales & Marketing Manager who isnt just a closer-theyre a connector a strategist and a community-minded advocate for everything Mashup stands for. This role is responsible for driving visibility filling the hall with energy and guests and building strong cross-sector partnerships. Youre equal parts hype-person and planner bringing our brand to life through outreach events tourism connections and a marketing strategy that turns awareness into action.
Key Responsibilities:
- Strategic Sales & Partnerships
- Identify and secure group sales opportunities from hotels tourism organizations local employers convention groups and residential partners
- Build and manage relationships with corporate clients travel planners and regional event organizers
- Develop creative outreach strategies that convert awareness into visits and partnerships
- Track sales pipelines outreach efforts and performance metrics tied to occupancy group bookings and private events
- Marketing Strategy & Execution
- Work with leadership to develop and execute marketing plans aligned with seasonal programming and vendor needs
- Collaborate with the Programming Manager and Bar Team to promote special events menu launches vendor spotlights and pop-ups
- Manage advertising channels (social email local publications) and coordinate photography and content development
- Maintain and grow Mashups presence in community calendars tourism guides press releases and digital listings
- Community Engagement & Representation
- Serve as a visible representative of Mashup at industry events neighborhood meetings tourism functions and local happenings
- Cultivate meaningful relationships with downtown stakeholders hotel concierges NULU businesses and community organizations
- Coordinate cross-promotional campaigns with nearby businesses festivals and cultural events
- Venue Visibility & Space Activation
- Support vendor and bar sales through smart promotion and creative traffic-driving ideas
- Develop seasonal campaigns that create urgency and bring foot traffic through the doors
- Ensure that coworking private events vendor carts and chef residencies are consistently marketed and booked
Who You Are:
- A strategic thinker who understands how marketing partnerships and brand awareness drive sales
- A natural connector who thrives in the community and knows how to work a room
- A self-starter who can design and execute a marketing plan from idea to outcome
- A curious collaborator who sees opportunities across sectors-hospitality tourism real estate and culture
- A closer with taste who understands brand voice and how to protect it while selling effectively
- Comfortable juggling calendars campaigns partnerships and press-all in a single week
Preferred Experience:
- 35 years in marketing sales or community engagement-preferably in hospitality tourism or multi-concept venues
- Proven ability to build partnerships and drive traffic to a physical space
- Strong understanding of marketing tactics across digital print and experiential
- Knowledge of the Louisville hospitality tourism and events landscape a major plus
- Willingness to work some nights/weekends for community and promotional events
Required Experience:
Manager
Employment Type
Full-Time
