Assistant Manager â Marketing
Assistant Manager â Marketing
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Job Description
Its fun to work in a company where people truly BELIEVE in what theyre doing!
Job Description:
Ingram Micro is a leading technology company for the global information technology ecosystem.
With the ability to reach nearly 90% of the global population we play a vital role in the worldwide IT sales channel bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts.
Our market reach diverse solutions and services portfolio and digital platform Ingram Micro Xvantage set us apart
About the Role:
Ingram Micro India is seeking a digitally driven and content-obsessed Marcom Specialist to lead the execution of integrated marketing campaigns content strategies and digital platform initiatives especially around our transformative platform Ingram Micro Xvantage. This role is perfect for someone who thrives in a fast-paced B2B tech environment and knows how to blend creativity with analytics to drive engagement adoption and business impact.
Key Responsibilities:
1. Xvantage Platform Marketing
Act as the India marketing lead for Xvantage supporting platform adoption feature rollouts and partner onboarding.
Work closely with global and regional teams to localize Xvantage campaigns and drive measurable outcomes.
2. Content Marketing
Develop and own a content calendar aligned with business goals and campaigns.
Create curate and localize engaging B2B content (blogs social posts case studies thought leadership video briefs) that resonates with IT channel personas (resellers SIs ISVs etc.).
Collaborate with internal stakeholders and agencies for high-quality content creation and publishing.
3. Campaign Management
Plan and execute integrated digital campaigns across digital media to promote vendor offerings and drive demand.
Work with the Global Digital Team to leverage assets tools and best practices.
Track and optimize campaigns for reach engagement and conversion metrics.
4. Social & Digital Presence
Manage Ingram Micro Indias social media presence especially on LinkedIn building community marketing driving brand awareness platform updates and engagement.
Ensure consistent tone messaging and brand alignment.
5. Website and SEO
Oversee content updates on the Ingram Micro India website and Xvantage India page.
Implement SEO best practices to increase organic visibility and traffic.
Work with developers or platform teams to improve UX and content discoverability.
6. Vendor Co-Marketing & Platform Enablement
Collaborate with the Global Digital team to contribute to the Vendor GTM Hub enabling technology vendors with reusable digital assets.
Support MDF-based marketing campaigns by creating campaign briefs content and digital deliverables.
What Were Looking For:
5 years of experience in digital marketing content marketing or MarCom roles (B2B tech preferred).
Solid understanding of the IT channel ecosystem in India.
Hands-on experience in running paid and organic campaigns on LinkedIn Google Meta.
Proficient in CMS tools (WordPress or equivalent) basic HTML/CSS and web optimization practices.
Familiarity with marketing automation platforms (Salesforce Marketing Cloud or similar).
Required Experience:
Manager
Employment Type
Full-Time
