Technical Engagement Marketing Manager
Technical Engagement Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
With millions of diners 60000 restaurant partners and 25 years of experience OpenTable part of Booking Holdings Inc. (NASDAQ: BKNG) is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most their team their guests and their bottom line while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. Youll also be part of a global team that includes its portfolio of metasearch brands. Hospitality is all about taking care of others and it defines our culture.
The Position:
We are seeking a highly organized technically minded self-starter to join our Global Engagement team as a Technical Engagement Marketing Manager. This role focuses on implementing and executing lifecycle and automated email marketing strategies across international markets using an array of email marketing tools.
The ideal candidate is both technically capable and creatively attunedable to build responsive dynamic emails collaborate closely with brand design product analytics and engineering teams. Staying on top of cutting edge email marketing best practices and a make-it-work mentality are key to success. If youre curious about restaurant and dining culture and want to contribute to impactful global campaigns wed love to hear from you.
Responsibilities:
Plan build and execute email marketing campaigns and automation workflows across the customer journey (acquisition onboarding retention re-engagement)
Develop dynamic and personalised email templates using HTML/CSS and scripting logic (e.g. Liquid AMPscript)
Build and manage data tables and extensions to support campaign targeting personalisation and reporting ensuring data structure scalability and accuracy
Architect and build automated relevant life-cycle campaigns and event-based triggers in our ESP (MessageGears)
Write and optimize SQL queries to extract performance insights from marketing and customer data
Serve as the technical subject matter expert on MessageGearsdriving improvements in campaign performance platform capabilities and integration with internal systems
Use email-automation dynamic content data extensions and content libraries to help the team build and send relevant campaigns more efficiently
Work closely with our designers to build responsive emails for our customer journeys
Conduct A/B testing on subject lines email content and send times to continuously optimise performance
Analyse campaign performance metrics (open rate CTR conversion etc.) and translate insights into actionable recommendations
Maintain a centralized Google Sheets-based campaign calendar including forecasting scheduling and audience size prediction to support planning and stakeholder visibility across teams
Be on top of email marketing best-practices and industry trends bring fresh and innovative ideas to the team
Build and maintain a rapport with cross-functional teams including data analytics team data science product and tech teams brand design and the local marketing teams
Create landing pages for our email campaigns
Mentor junior team members and champion operational excellence in campaign execution QA testing and documentation
Please apply if:
5-7 years of strong technical experience with ESPs relational tables and dynamic content (MessageGears a plus but not required)
Significant knowledge and experience with automating email campaigns triggered campaigns and drip streams with an ESP Platform
Knowledge with SQL HTML and CSS including responsive design (NET XML JSON JQuery PHP or AMPScript a plus but not required)
BSc/BA in Computer Science Information Technology Web Programming or related field; or equivalent experience with demonstrated proficiency is an asset
Ability to fix bugs and troubleshoot technical issues
Proficient knowledge in email marketing deliverability best practices
Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
Ability to work both independently and as part of a team in a fast-paced entrepreneurial environment
Proven aptitude for creative problem solving with a strong attention to detail
Self-motivating and capable of handling multiple projects at the same time with minimal oversight
Benefits and Perks:
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Paid parental leave
- Generous paid vacation time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Christmas Bonus - 30 days
- 20 days of paid time off a year
- 25% vacation premium
- Private health dental and life insurance
- Monthly social events and happy hours
Inclusion:
Were committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table so were building a team as dynamic as the diners and restaurants we serveand fostering a culture where everyone feels welcome to be themselves.
If you need adjustments during the application or interview process or on the job were here to support you. Please reach out to your recruiter to request any accommodations.
#LI-BG1
Required Experience:
Manager
Employment Type
Full Time
