Director, Communication and Talent Relations, Asia Pacific
Director, Communication and Talent Relations, Asia Pacific
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Job Description
Be part of an iconic story.
At Calvin Klein we believe in fostering an inclusive and collaborative culture by celebrating different perspectives backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube Instagram TikTok)
POSITION SUMMARY:
Responsible for driving Earned Media Value and coverage in print digital social media and new platforms opportunities for Calvin Klein brand in Asia Pacific across all lifestyles and categories to deliver brand goals and business objectives. Lead Talent strategies and relationship management including celebrities influencers and press/ editors. Lead regional event strategy and best in class execution. Works with global regional and local market counterparts internally and externally to drive excellence in execution.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Communications
Develop and implement communications strategies aligned with global brand vision and guidelines for all lifestyles ( Calvin Klein Calvin Klein Jeans & Accessories Calvin Klein Underwear Licensees) across all categories for APAC. Amplify brand initiatives and work closely with brand management to synergize brand / product messages and product assortment.
Drive strategic partnerships and innovations with major publisher titles in region to maximize brand PR value and exposure ROI. Ensure local publisher partnerships (paid or earned) execution is on brand. Leverage cross market synergies.
Partner with key stakeholders (Global Comms team regional Brand Management Social Media Merchandising Retail Ecommerce VM Store Planning and in-market teams) to integrated 360 go-to-market plans maximize earned exposure in own channels and develop regional directives to guide execution to brand standards.
Develop communications tools working with relevant stakeholders to support campaign execution ie. Press release product seeding plan & kits
Support crisis management in compliance of global and regional processes.
Talent Relations
Champion for Calvin Klein APAC talent (from celebrity to influencers) strategy develop talent pipeline identifying key candidates brand relevant for the region cross border efficiency and by local market needs to support business objectives. Influence global brand ambassador selections for regional relevancy.
Lead Asia influencer community strategy and segments optimize activation/ engagement plans to drive campaign objectives key messages and 360 programming. Guide local markets for execution ensure influencer lists are up to date and brand relevant.
Innovate and negotiate ways of working with talents and garnered content to maximize brand PR and exposure. Work with creative teams to maximize brand led campaign synergies and social content capture. Work with brand management team to synergize product priority and messages.
Lead Talent contracts negotiation and signing in partnership with global stakeholders and legal counsel.
Brand Experiences
Develop annual events and brand experience plan inclusive of offsite events (press preview large scale brand events consumers pop ups and in-store activations) for region to support key initiatives as part of the 360 consumer engagement plan.
Manage and execute best in class events and brand experiences to elevate branding drive word-of-mouth and amplification align to global brand standards and guidelines. Work closely with global brand experience teams. Work closely with relevant functional counterparts to integrate seamless omni-channel experiences & ensure timeliness against milestones.
Innovate brand experiences with current trends / technology lead and manage third part agencies and vendors as necessary.
Budget Reporting & Insights
Develop and manage annual departmental budgets and responsible for ROI optimization.
Delivery KPI & the compilation of reporting needs. Monitor EMV and key metrics collaborating with cross-functional teams on integrated post-event/ campaign reports
Be in the know of earned media content trends to drive consumer relevant & innovate earned content garnered from third party talents/ press influence global/ regional brand led content creation to support campaigns.
Leveraging industry regional consumer and customer data and insights oversee and analyze brand visibility on and offline on on-going basis
QUALIFICATIONS & EXPERIENCE:
Experience:
Minimum 10 years of work experience in PR communications talent fashion or luxury and marketing
Excellent contacts in media entertainment and influencers and the demonstrated ability to interface effectively with them.
An exceptional record of achievement as a senior communications professional
Demonstrated negotiation and talent relations management skills.
Experience of managing a team/agencies complex workstreams with quality control
Experience in budget management
Experience working with China and / or Korea Talents.
Education:
Bachelors degree. MBA preferred
Skills:
Ability to influence all levels of leaders and partners.
Strong interpersonal communication and presentation skills
Ability to function effectively in a fast-paced work environment with agility
Highly collaborative communicative and deadline driven.
Strong data/analytics skills
Strong relationships with and access to celebrities
Self motivated with strong organizational skills
Highly organized detail oriented and able to prioritize while handling multiple tasks
Ability to adhere to project timelines and meet scheduled deadlines
Language: English Mandarin other languages a plus
Motivated self-starter with an entrepreneurial spirit and a willingness to learn
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach we are driving fashion forward for good as one team with one vision and one plan. Thats the Power of Us thats the Power of PVH.
One of PVHs greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued and every voice is heard and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race ethnicity color sex gender identity or expression age religion national origin citizenship status sexual orientation genetic information physical or mental disability military status or any other characteristic protected under federal state or local addition to complying with all applicable laws PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill ability educational background work quality experience and potential.
Required Experience:
Director
Employment Type
Full-Time
