Job Description Summary

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This role is responsible for leading the entire Marketing Communications team within the Marketing & Strategy Department including temporary staff and external contractors. The primary focus is to plan prepare and execute co-sponsored academic congresses and major events such as ITEM and RSNA while driving the full PDCA cycle to strengthen customer engagement and generate Marketing Qualified Leads (MQLs).
The position requires the ability to visualize and analyze the cost-effectiveness of key events working closely with the Commercial team to maximize return on investment (ROI). Strong project management stakeholder management and communication skills are essential for success in this role.
This position reports directly to the Director of Marketing & Strategy and will also be partially responsible for content marketing initiatives.

Job Description

Key Responsibilities include (but are not limited to)

Take ownership of all marketing communication initiatives across business segments (Imaging Ultrasound LCS Academic SV etc.)

Lead and improve the overall productivity and performance of the marketing communications team

Plan develop and execute annual marketing communication programs

Organize and manage key internal and external events and exhibitions (e.g. ITEM) maximizing return on investment (ROI)

Create and manage project timelines to ensure smooth execution

Ensure all deliverables and milestones are met serving as the primary point of contact for related events

Support and coordinate logistics and production aspects of events

Manage relationships with agencies event organizers and platform partners

Track and report key event metrics throughout the event lifecycle

Oversee budget planning and execution for event-related activities

Maintain and manage the events calendar (including academic congress sponsorships and exhibitions) to avoid scheduling conflicts and enhance stakeholder visibility

Organize operational mechanisms (OpMechs) for event and exhibit planning in collaboration with marketing leadership and cross-functional teams

Drive proactive cross-functional communication regarding production timelines and processes

Demonstrate early forecasting ability for resource needs based on organizational workload

Contribute to the development of best practices in cross-channel marketing processes and performance monitoring

Support the Marketing & Strategy Director and lead team members in the Content Marketing function

Lead the project to establish a Content Marketing platform in Japan based on GEHC brand guideline

Qualifications/Requirements

A bachelors degree from an accredited institution accompanied by a minimum of three years of relevant professional experience

Demonstrated excellence in project management with a proven ability to lead and execute complex cross-functional initiatives

Substantial experience in event marketing including the end-to-end management of large-scale exhibitions conferences and seminars

Comprehensive knowledge of marketing principles including environmental analysis strategic planning and market positioning

Proficiency in campaign development implementation and performance evaluation

Prior experience in people management with the ability to lead mentor and develop team members effectively

Strong proactive mindset with the capacity to anticipate challenges and implement preemptive solutions

Highly developed logical reasoning and analytical thinking skills

Exceptional written and verbal communication abilities with the capacity to convey complex information clearly and persuasively

Proven ability to manage multiple concurrent projects within a fast-paced deadline-driven environment

Proficiency in business-level English both spoken and written sufficient for professional communication and documentation

Preferred qualifications

Large and complex project management experience

Experience working in a healthcare environment

Content Marketing Customer Success Digital Marketing experience

Experience working successfully in large matrixed environments

Ability to influence people and change

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

Additional Information