Omnichannel Strategy Project Lead
Omnichannel Strategy Project Lead
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Job Description
JOB DESCRIPTION:
MAIN PURPOSE OF ROLE
Support Head of Omnichannel to initiate and drive omnichannels strategic direction that supports customer acquisition and retention. The role will alsolead complex data-driven projects from strategy through execution with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement.
MAIN RESPONSIBILITIES
- Leadomnichannel projectsto drive customer acquisition and retention.
- Drive strategicomnichannel initiativesto ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints.
- Develop and manage customer data segmentation lifecycle marketing and automation strategies.
- Evaluate and implement new tools and technologies to support CRM and omnichannel efforts.
- Analyze customer data to identify insights and opportunities for business improvement.
- Own dashboarding/reporting and define relevant for Omnichannel activation projects.
Required Qualifications:
- Masters degree in Business Marketing Data Analytics or a related field.
- 5 years of experience in CRM customer experience or omnichannel marketing.
- Strong understanding of customer data platforms (CDPs) marketing automation tools and analytics platforms.
- Preferably with experience in CRM database management and customer insights within the banking insurance or telecommunications industry.
- Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies.
- Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities.
- Proven track record of delivering measurable results through CRM and omnichannel strategies.
- Proficiency in CRM database and analytic tools such as Salesforce Google Analytics Power BI etc.
- Proficiency in English (written and verbal).
- Excellent communication and interpersonal skills.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ANI International Nutrition
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 15 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Senior IC
Employment Type
Full-Time
