Sr. Manager, Web Strategy and Growth
Sr. Manager, Web Strategy and Growth
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 159 - 215
1 Vacancy
Job Description
The Role
Key Responsibilities
- Website Strategy and Ownership:
- Develop and execute a comprehensive web strategy that supports Pilots growth and brand goals.
- Own Pilots Webflow instance ensuring its functionality scalability and alignment with business objectives.
- Drive the vision for the evolution of incorporating best practices in UX/UI SEO CRO and analytics.
- Performance and Conversion Optimization:
- Use data and insights to optimize the website for key metrics including traffic engagement and conversions.
- Continuously improve conversion rate optimization (CRO) through A/B testing personalization and iterative enhancements.
- Monitor and report on website performance identifying areas for improvement and delivering measurable results.
- Optimize the use of machine learning tools AI and AI agents / automation to enhance team efficiency across all parts of the website optimization workflow.
- Organic Traffic Growth:
- Partner with content and SEO agencies to implement strategies that drive sustainable growth in organic search traffic.
- Stay up-to-date with industry trends algorithm updates and emerging tools to maintain Pilots competitive edge in search rankings.
- Cross-functional Collaboration:
- Work closely with marketing product and sales teams to align website strategies with broader company goals.
- Partner with content and design agencies and internal teams to ensure the website reflects Pilots brand and resonates with target audiences.
- Implement tracking reporting and technical improvements.
- Product Management and Execution:
- Write up requirements and work with web agency and/or Growth Engineer on scope necessary to develop website features (MVP trade-offs balance short- and long-term).
- Manage the end-to-end development of new website features page designs and updates ensuring timely and high-quality delivery.
- Oversee web agency freelance resources and tools to maximize impact on Pilots goals.
- Assist with QA and UAT ensuring consistency of customer experience.
About You
- Experience: 5-8 years of experience in web strategy as part of an agency team or an in-house marketing team with expertise in managing websites and CRO.
- Web Expertise: Proficient in Webflow or similar CMS platforms has led web development projects and built web experiences that motivate users to move through the funnel.
- SEO: Demonstrable knowledge of SEO fundamentals and how they interplay with website technology architecture and content.
- Analytics Savvy: Strong knowledge of web analytics and goal setting including experience with tools like Google Analytics Amplitude Google Tag Manager and heat-mapping software to analyze performance and optimize results.
- Strategic and Tactical: Able to balance long-term strategy with day-to-day execution keeping business impact at the forefront. Experience with sprint planning and roadmapping is a plus.
- Collaborative: Proven ability to work cross-functionally with marketers designers and engineers to deliver seamless web experiences.
- Fast-paced: Thrive in a dynamic startup environment managing multiple priorities and driving measurable results.
- Communicative: Excellent written and verbal communication skills with the ability to articulate complex ideas to stakeholders at all levels.
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 2000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.
Why Pilot
- We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health Headscape One Medical Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
- 401(k) plan
The base pay range target for the role seniority described in this job description is $159k - $215k in San Francisco CA. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.
Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilots recruiting notices here including our EEO policy recruitment agency policy recruitment scam notice and important E-Verify information.You may view our job candidate privacy policyhere.
Required Experience:
Manager
Employment Type
Full Time
