Assistant Vice President of Global Marketing

Status: Full-time exempt

Schedule: M-F 8.30a.m. 4.30p.m including occasional evening and weekend work based on business needs/position requirements

Note: This is an exempt position and there may be a need to work outside of core hours based on the essential duties and responsibilities of the position

Reports to: Vice President of Global Marketing & Institutional Relations

Direct/Indirect reports:

• Director of Branding

  • Brand Coordinator

  • Marketing Assistant

• Art Director

  • Creative Project Manager

• Director of International Marketing SAF

  • Digital Marketing Manager SAF

  • Digital Marketing Coordinator Global Marketing

  • Product Owner International Websites

  • Marketing Department Website Application & Platform Manager (China)

  • Marketing & Communication Specialist (Japan)

  • Marketing Coordinator SAF (Korea)

• Assistant Director of Web Strategy & Development

  • Lead Web Developer

  • Web Developer

  • Drupal Developer

• Digital Marketing Manager

  • Web Content Specialist

  • Digital Marketing Coordinator

Start date: ASAP

Location: Chicago Hybrid Preferred; Remote Location Possible

About Us:

IES Global headquartered in Chicago is a not-for-profit study abroad and internship provider dedicated to transforming the lives of nearly 10000 students annually through unparalleled study abroad experiences. We offer 400 programs in 85 locations worldwide partnering with 500 colleges and universities to create authentic educational experiences that exceed expectations.

IES Global comprises a collective of brands including IES Abroad IES Internships IES Customized & Faculty-Led Programs and the Study Abroad Foundation (SAF). We champion meaningful academic and cultural education integrate perspectives prioritize student health and safety and strive to better the world through our Global Good Commitment.

For 75 years we have been a trusted leader in global education. We are committed to expanding access to study abroad fostering a sense of belonging for everyone at IES Global and building cultural competence among our students partners and staff worldwide.

When all people feel included and valued in the workplace our work environment is enhanced and our mission becomes more achievable. At IES Global that looks like proudly bringing together top talent from across the globe with varying perspectives and expertise and enabling them to thrive at work.

Join us and become part of a community dedicated to creating global leaders and life-changing experiences.

Summary of Position:

The Assistant Vice President of Global Marketing oversees all IES Global Marketing effortsfrom digital marketing and website management to branding design and publicationsto enhance brand positioning and drive student engagement. Their strategic marketing leadership spans IES Global IES Abroad IES Internships Customized & Faculty-Led and Study Abroad Foundation business lines.

While directly managing the IES Global Marketing team and budget the AVP of Marketing leads short-and long-term strategies to innovate and leverage our presence in the field of study abroad all while keeping the student experience at the forefront.

Essential Job Responsibilities & Duties:

DEPARTMENT MANAGEMENT & ORGANIZATIONAL LEADERSHIP

• Lead a high-performing IES Global Marketing team including IES Abroad and Study Abroad Foundation marketers

• Directly supervise the following employees including managing performance monitoring/assigning workloads conducting performance reviews providing feedback training setting goals managing employee relations and issues managing time off requests/absences and work with Human Resources as needed:

  • Director of Branding

  • Art Director

  • Director of International Marketing SAF

  • Assistant Director of Web Strategy & Development

  • Digital Marketing Manager

• Foster a supportive inclusive and collaborative environment in which people do their best work.

• Participate fully and productively in select IES Abroad committees working groups and other governance bodies (New Centers team protocols Crisis Management Team New Programs Development team)

• Develop advocate for and manage annual marketing budget

• Manage contracts and partnerships with 3rd party marketing partners including advertising analytics SEO production and web development partners

• Set standards and development for Marketing managers including empowering employees to identify approaches to reach goals and enhance organizational performance

• Represent marketing web applications and student journey across all levels of the organization

• Develop positive and effective working relationships and alignment with leaders across other departments including College Relations Advising Enrollment IT Academics and more

• Evaluate existing team processes and develop new processes as needed to ensure optimal team efficiency and efficacy.

• Actively participate in weekly Marketing Executive Team meetings

• Collaborate with Director of Strategic Communications to establish and maximize comms and marketing synergies

• Build alignment and collaboration with recruiting efforts to maximize impact with shared audiences

• Serve on Crisis Management Team to approve messages and provide marketing expertise

• Play an integral role in ensuring CRM system and structure are optimized for marketing goals

STRATEGY & ANALYTICS

• Establish goals for Marketing department including translating company-wide goals into marketing tactics

• Analyze market competitors and industry trends to ensure competitive optimization of marketing efforts

• Drive strategies for core marketing efforts including paid and organic web experience print materials email social media content creation and more.

• Establish routine measurement of marketing efforts to ensure data-informed decision making and transparency around efficacy of efforts

• Build alignment with Chief Data Officer and routinely collaborate on marketing and enrollment data as a significant part of institutional data

• Routinely present marketing data to President and Vice President of Global Marketing

ADVERTISING

• Manage all online advertising on-campus advertising and print campaign strategy and budget.

• Supervise advertising team to successfully maximize paid outreach which includes directing all online advertising on-campus advertising and print campaigns including determining best placement opportunities media buying and placement and budget planning and supervision for IES Abroad IES Internships and IES Abroad Customized Programs.

• Orchestrate management of IES Abroads presence on 3rd party websites including strategy development and implementation by Director of Brand.

WEBSITE MANAGEMENT

• Oversee the management and development of website applications by Assistant Director of Web Strategy & Development ensuring timely ticket resolution for continuous development and innovative enhancement

• Supervise the management of voice user experience and content strategy across all IES Global websites

• Build cross-departmental alignment to ensure cohesive user experience across all web-based applications

• Direct website budget management advocacy and efficiency by Assistant Director of Web Strategy & Development

DIGITAL MARKETING & STUDENT JOURNEY

• Prioritize and oversee the student user experience across mediums and throughout the student journey

• Supervise content planning management of Digital Marketing Manager including maintenance of content calendars and ideation development and promotion of content across mediums

• Set content priorities for organizational offerings such as Focus Centers based on market interest and enrollment data

• Oversee the management of organic search engine presence ensuring synergy with paid efforts to maximize efficacy of spend and reach

• With Digital Marketing Manager orchestrate email marketing campaign strategy and CRM system-based campaigns to engage and nurture prospects through to enrollments

• Collaborate with Multi-Media Marketing Manager in overseeing social media presence paid and organic as a key tactic to achieve marketing goals

• Oversee vision-setting for peer-to-peer marketing including through our Correspondent program managed by Digital Marketing Manager (blogs) Multi-Media Marketing Manager (social correspondents) and Art Director (photo correspondents).

BRAND PRINT & DESIGN

• Oversee branding consistency across mediums and efforts online in-person and in print including a maintained style guide and brand voice

• Manage Director of Brand Director of International Marketing and Digital Marketing Manager in consistently refining our brand and voice to competitively position our brands in the field

• With Art Director develop and implement an innovative and effective design and print strategy and implementation across catalog production print materials and digital design

• Oversee photo and media management by Art Director and design team through Digital Asset Management structure correspondent program snapshot contests and more

• Lead organization-wide branding across all audiences and brands through efforts such as presentation and letterhead building Style Guide development staff training cross-platform marketing input and more

Experience & Qualifications/Skills

• 10 years of marketing experience including managing direct reports and cross- platform brand and marketing strategies

• 7 years proven supervisory skills and experience

• Proven managerial and leadership skills with ability to motivate a dynamic and creative team

• Strategic and innovative planning experience including demonstrated vision-setting and the ability to think outside of the box

• Excellent communication skills with proven ability to clearly convey ideas and data in written presentation and spoken formats to a variety of audiences including executive management

• Proven proactiveness and results-oriented problem-solving skills

• Experience with market research and data-informed strategy development. Analytical skills a must.

• International Education industry-related experience highly preferred.

Education Licenses and/or Certifications etc.

• Bachelors degree in Marketing Communications or related field or equivalent work experience required

• Advanced degree in related field preferred.

Hiring Salary Range:

$165000 - $180000

Benefits Eligible

Yes

IES Abroad offers a wide range of benefits for eligible employees including health retirement and paid time off. Information about the benefit click on IES Abroad Benefits Guide to view.

How to Apply:

All applicants should submit an application includingcover letterresume andsalary requirementsby clicking Apply at the top of this page.

Please visit for more information about working at IES Abroad. If you require an accommodation with the application process please emailus: .

Equal Opportunity Employment:

IES Abroad is an equal opportunity employer and encourages applications from all qualified candidates. We strive to treat people with respect; fully utilizing employees abilities and promoting workforce diversity.

We are proud to be an equal opportunity employer and do not discriminate against any applicant on the basis of race color ancestry sex (including pregnancy) age national origin citizenship religion marital status disability sexual orientation gender identity and/or expression veteran status and/or any other status protected by applicable laws.